CBS In the News

A recent survey of generative AI decision-makers (672 across US-based organizations) revealed that AI is improving efficiency and data literacy in the workplace. However, does the opportunity for efficiency outweigh the risks when it comes to a rapidly evolving technology like AI? In a Spring 2024 article for Quirks, experts weighed in on AI's impact. Olivier Toubia, Columbia Business School Glaubinger Professor of Business, was one of the selected academics who provided insights into the limitations of generative AI. Toubia shared that in his experience, AI has not progressed enough to “replace humans” and still has inherent risks, essentially with data insights. His view reflects the need for professionals specializing in AI tools and reinforces the belief that AI will not fully replace people in the workplace. Learn more about how experts like Toubia are using AI, common mistakes that can lead users in the wrong direction, and the precise skills needed to fully utilize AI in 2024.