Chazen Global Insights

Converse CEO Davide Grasso explains how a century-old sneaker company adapts to changing times while remaining true to its values.

Trying to break a bad habit or build a new one? Ask yourself these questions first.

In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.