Issues around sustainability and the consumer attention to upstart purpose-led brands are pushing the corporate community to expand beyond shareholder value to societal value.
Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.
To be competitive in today’s advertising world, McDonald’s needed to update its communications model. At the BRITE ’19 Conference, Colin Mitchell of McDonald's discusses the company's strategy.
The future of artificial intelligence—and by extension, the future of humanity—is predominantly controlled by just nine companies, six in the US and three in China.
In this short video, Paul Ingram, the Kravis Professor of Business, says that leaders must make adjustments as the world changes and lifelong learners are best poised to make a difference.
In this short video, Paul Ingram, the Kravis Professor of Business, explains that human resource departments are an essential part of the “invisible structure” of organizations as they help refine employee skills and prepare them for unexpected challenges.
Four student-founded ventures have been selected to receive seed capital investments from the Eugene M. Lang Entrepreneurial Initiative Fund. Investments total $225,000. The ventures' industries ranged from fashion to personal finance to edtech to AI-powered healthcare.