From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) shares insights on the intersection of data and human intuition in marketing in this talk from the 2021 Future of Marketing Leadership conference.
From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership & Strategy Conference.
During the COVID-19 pandemic, as gravely ill patients filled the wards of Mount Sinai’s hospitals, concurrent crises of fear, anxiety, and misinformation about the coronavirus also took hold in the general populace.
During the COVID-19 pandemic, physicians and scientists quickly became the world's most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership & Strategy Conference, learn how Karen Wish '94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.
CBS Professor Frank Lichtenberg's research shows that new pharmaceuticals more than pay for themselves through health and productivity gains, and offset medical costs.
