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Teaching Materials

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The Center for Pricing and Revenue Management hosts a depository of teaching-related materials free of charge. These shared articles, case studies, teaching notes, and problem sets have been developed for pricing and revenue management classes. New submissions will be posted regularly. Problem Set solutions and Teaching Notes will be provided upon request by faculty members. We invite you to share your educational resources.

The posted material is organized in the following ways:

  • By Author
  • By Industry
  • By Topic
  • By Type of Material (Case Studies, Problem Sets, Articles, etc.)

Teaching Materials by Author (Alphabetical)

by Author
  • Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at https://pubsonline.informs.org.
  • Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. Available online at https://pubsonline.informs.org.
  • Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.
  • Ferguson, Mark. Syllabus for Revenue Management course. Moore School of Business, University of South Carolina, 2013. Print.
  • Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. Available online at https://pubsonline.informs.org.
  • Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.
  • Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.
  • Maglaras, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.
  • Metters, R., V. Vargas, S. Weaver. 2009. Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at https://pubsonline.informs.org.
  • Netessine, S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at https://pubsonline.informs.org.
  • Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at http://www.oup.com/us/.
  • Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.
  • Phillips, Robert. (2005). Pricing and Revenue Optimization. Stanford, California: Stanford University Press. Available online at http://www.amazon.com/.
  • Phillips, Robert. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at https://pubsonline.informs.org.
  • Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at https://pubsonline.informs.org.
  • Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at https://pubsonline.informs.org.
  • Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. Available online at https://pubsonline.informs.org.
  • Talebian, M., G. van Ryzin. (2011).  Markdown Management at Sports Unlimited (A and B). Columbia Caseworks ID#100205. New York: Columbia University.
  • Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at https://pubsonline.informs.org.
  • van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.

Teaching Materials by Industry

by Industry

Airline

  • Metters, R., V. Vargas, S. Weaver. 2009. Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. https://pubsonline.informs.org/
  • Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. https://pubsonline.informs.org/
  • van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.

Automotive

  • Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.

Financial Services

  • Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.

Hospitality

  • Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. https://pubsonline.informs.org/

Retail

  • Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.
  • Talebian, M., G. van Ryzin. (2011).  Markdown Management at Sports Unlimited (A and B). Columbia Caseworks ID#100205. New York: Columbia University.

Teaching Revenue Management

  • Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. https://pubsonline.informs.org/
  • Ferguson, Mark. Syllabus for Revenue Management. Moore School of Business, University of South Carolina, 2013. Print.
  • Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. https://pubsonline.informs.org/
  • Netessine, S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at https://pubsonline.informs.org/.
  • Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at http://www.oup.com/us/.
  • Phillips, Robert. (2005). Pricing and Revenue Optimization. Stanford, California: Stanford University Press. Available online at http://www.amazon.com/.
  • Phillips, R. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at https://pubsonline.informs.org/.
  • Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at https://pubsonline.informs.org/.
  • Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at https://pubsonline.informs.org/.
  • Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at https://pubsonline.informs.org/.

Other

  • Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.
  • Maglaris, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.

 

Teaching Materials by Topic

by Topic

Pricing

  • Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.
  • Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.
  • Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.
  • Maglaris, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.
  • Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at http://www.oup.com/us/.
  • Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.
  • Phillips, Robert. (2005). Pricing and Revenue Optimization.Stanford, California: Stanford University Press. Available online at http://www.amazon.com/.
  • Phillips, R. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at https://pubsonline.informs.org/.
  • Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at https://pubsonline.informs.org/.
  • Talebian, M., G. van Ryzin. (2011).  Markdown Management at Sports Unlimited (A and B). Columbia Caseworks ID#100205. New York: Columbia University.

Revenue Management

  • Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at https://pubsonline.informs.org/.
  • Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. Available online at https://pubsonline.informs.org/.
  • Ferguson, Mark. Syllabus for Revenue Management. Moore School of Business, University of South Carolina, 2013. Print.
  • Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. Available online at https://pubsonline.informs.org/.
  • Metters, R., V. Vargas, S. Weaver. 2009. Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at https://pubsonline.informs.org/.
  • Netessine, S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at https://pubsonline.informs.org/.
  • Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at https://pubsonline.informs.org/.
  • Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. Available online at https://pubsonline.informs.org/.
  • Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at https://pubsonline.informs.org/.
  • van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.

 

Teaching Materials by Type

by Type

Articles

  • Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. Available online at https://pubsonline.informs.org/.
  • Netessine, S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at https://pubsonline.informs.org/.
  • Phillips, R. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at https://pubsonline.informs.org/.
  • Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at https://pubsonline.informs.org/.
  • Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at https://pubsonline.informs.org/.
  • Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at https://pubsonline.informs.org/.

Books

  • Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at http://www.oup.com/us/.
  • Phillips, Robert. (2005). Pricing and Revenue Optimization.Stanford, California: Stanford University Press. Available online at http://www.amazon.com/.

Case Studies

  • Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at https://pubsonline.informs.org/.
  • Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.
  • Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. Available online at https://pubsonline.informs.org/.
  • Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.
  • Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.
  • Maglaris, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.
  • Metters, R., V. Vargas, S. Weaver. (2009). Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at https://pubsonline.informs.org/.
  • Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.
  • Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. Available online at https://pubsonline.informs.org/.
  • Talebian, M., G. van Ryzin. (2011).  Markdown Management at Sports Unlimited (A and B). Columbia Caseworks ID#100205. New York: Columbia University.
  • van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.

Syllabi

  • Ferguson, Mark. Syllabus for Revenue Management. Moore School of Business, University of South Carolina, 2013. Print.

 

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