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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

MCMC Methods for Expected Utility Calculations

Authors
Eric Jacquier, Michael Johannes, and Nicholas Polson
Date
January 1, 2011
Format
Working Paper
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The Use and Abuse of Blight in Eminent Domain

Authors
Martin Gold and Lynne Sagalyn
Date
January 1, 2011
Format
Journal Article
Journal
Fordham Urban Law Journal

Blight findings have functioned as a cornerstone for condemnation since the great urban decline of the mid-twentieth century prompted governments at all levels throughout the country to intervene in the real estate market. Elements of blight, and then the term itself, became a basis for this intervention. But the use of blight as a basis for takings has become increasingly controversial as its application has migrated from slum clearance to urban renewal, then to economic development projects, and on to revenue-enhancing projects.

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The Information Needs of Communities: The Changing Media Landscape in a Broadband Age

Authors
Ava Seave and Steve Waldman
Date
January 1, 2011
Format
Book
Publisher
Carolina Academic Press

In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an information and communications renaissance, local communities in particular are being unevenly served with critical information about local issues. Soon after the Knight Commission delivered its findings, The Federal Communications Commission (FCC) initiated a working group to identify crosscurrents and trends, and make recommendations on how the information needs of communities can be met in a broadband world.

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The Story So Far: What We Know About the Business of Digital Journalism

Authors
Lucas Graves, Bill Grueskin, and Ava Seave
Date
January 1, 2011
Format
Book
Publisher
Columbia University Press

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations—some of which were founded over a century ago and others established only in the past year or two—and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.

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Network Effects and Personal Influences: The Diffusion of an Online Social Network

Authors
Zsolt Katona, Peter Zubcsek, and Miklos Sarvary
Date
January 1, 2011
Format
Journal Article
Journal
Journal of Marketing Research

This article discusses the diffusion process in an online social network given the individual connections between members. The authors model the adoption decision of individuals as a binary choice affected by three factors: (1) the local network structure formed by already adopted neighbors, (2) the average characteristics of adopted neighbors (influencers), and (3) the characteristics of the potential adopters. Focusing on the first factor, the authors find two marked effects. First, an individual who is connected to many adopters has a greater adoption probability (degree effect).

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Lean Operations: From Efficiency to Profit

Authors
Marcelo Olivares, Trevor Harris, Omar Besbes, and Gabriel Weintraub
Date
January 1, 2011
Format
Case Study
Publisher
CaseWorks

This case introduces students to GM’s partnership with Toyota in the NUMMI joint venture in order to analyze the challenges GM might face in implementing this approach more broadly. Students consider the evolution of lean operations and its various elements. The case focuses on the Toyota Production System, its benefits and related flexibility. What are the potential implications of the analysis for GM’s production strategy and profitability?

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Advertising to a Social Network

Authors
Peter Zubcsek and Miklos Sarvary
Date
January 1, 2011
Format
Journal Article
Journal
Quantitative Marketing and Economics

Direct advertising—sending promotional messages to individual customers—is increasingly used by marketers as a result of the recent improvements in consumer reachability. Most current methods to calculate optimal budgets for such advertising campaigns consider customers in isolation and ignore word-of-mouth communication (WOM). When the customer base forms a network (as is the case in telecom or social network databases) ignoring WOM clearly leads to suboptimal advertising budgets. This paper develops a model to help address this challenge.

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"Bricks & Clicks": The Impact of Product Returns on the Strategies of Multi-Channel Retailers

Authors
Elie Ofek, Zsolt Katona, and Miklos Sarvary
Date
January 1, 2011
Format
Journal Article
Journal
Marketing Science

The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product returns when customers' ability to "touch and feel" products is important in determining fit.

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Psychology's contributions to understanding and addressing global climate change

Authors
Janet K. Swim, Paul Stern, Thomas Doherty, Susan Clayton, Joseph P. Reser, Elke Weber, Robert Gifford, and George S. Howard
Date
January 1, 2011
Format
Journal Article
Journal
American Psychologist

Global climate change poses one of the greatest challenges facing humanity in this century. This article, which introduces the American Psychologist special issue on global climate change, follows from the report of the American Psychological Association Task Force on the Interface Between Psychology and Global Climate Change.

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