Chazen Global Insights

Despite price tags reaching $200 million, the Olympic Games remains a rare opportunity for sponsors.

A two-part study that delves into how SAP's leadership worked to reinvigorate and evolve the company.

In the fiercely competitive and fickle beverage and snack business, you need a marketing leader with a deep understanding of the consumer landscape, an eye for innovation and the ability to delight consumers. One might argue that Ann (Anindita) Mukherjee is a “consumer whisperer” of sorts; she gets consumers and seems to be in lockstep with the latest trends in the art and science of marketing.

On the last day of August 2014, NBA player Kevin Durant tweeted, “Excited and humbled to sign back with the swoosh.” This highly anticipated announcement came after months of courtship from both Under Armour and Nike, with each offering escalating bids for the coveted endorsement of the NBA superstar. Under Armour ultimately lost the bid to Nike – but its aggressive tactics left a big impression.

Olympic fencer Keeth Smart ’10 talks about his transition from professional athlete to fitness technology entrepreneur.

How can something that our political leaders — and many an economist — said would make everyone better off be so reviled?