Chazen Global Insights, Marketing
CFOs…They’re Just Not That into You
A look into the relationship between the marketing and finance worlds.
Chazen Global Insights, Strategy
It’s a Wrap! BRITE ’12 Conference
A successful BRITE '12 Conference!
Chazen Global Insights, Marketing
New Study: Marketers Struggle with “Big Data” & Digital Tools
Read about the new BRITE-NYAMA Marketing Measurement in Transition Study.
Chazen Global Insights, Marketing
Why Bob Garfield Is Channeling Shakespeare
BRITE Speaker Bob Garfield's talks about today's "Relationship Era."
Chazen Global Insights, Entrepreneurial Leadership, Strategy
Relevance Over Reach, says GE Digital Chief
BRITE Speaker Linda Boff speaks about building relationships with your consumers.
Chazen Global Insights, Strategy
Research: The Cost of a Queue
Learn how the length of the queue impacts a customer's purchasing behavior.
Chazen Global Insights, Media and Technology
The Seesaw of Internet Freedom and Regulation
BRITE Speaker Jeff Jarvis discusses the difficult balance between internet privacy and publicness.
Chazen Global Insights, Strategy
From Corporate Ladder to Corporate Lattice
BRITE Speaker Cathy Benko speaks about business models and branding.
Chazen Global Insights, Strategy
L’Oreal CMO on Digitizing the Path to Purchase
Read about the successes of BRITE Speaker Marc Speichert in his new role as Chief Marketing Officer of L'Oreal USA.
Chazen Global Insights, Media and Technology
Twitter’s Policy Change: Censorship or Aid to Free Speech ?
Read about BRITE Speaker Zeynep Tufekci's view on Twitter's recent policy.