Healthcare

Healthcare, Marketing, Strategy
Date
Healthcare, Marketing, Strategy
Press Release

Research Identifies Marketing Mix Strategy for Pharmaceutical Firms and the Short and Long–term Impact of Marketing Initiatives

Model depicts that detailing, relationships between sales representatives and medical doctors, is an extremely effective long–term marketing tool, while sampling has a stronger, short–term effect
Business Economics and Public Policy, Healthcare, Leadership
Date
Business Economics and Public Policy, Healthcare, Leadership
School News

Lichtenberg Wins Garfield Economic Impact Award

Frank Lichtenberg, the Courtney C. Brown Professor of Business, is the recipient of Research!America's 2010 Garfield Economic Impact Award, which recognizes the outstanding work of economists who demonstrate how medical and health research impacts the economy.
Healthcare, Media and Technology
Date
Columbia Business School. Photo Credit: Frank Oudeman.
Healthcare, Media and Technology
Media Program News

KKR Billionaire Henry Kravis Pledges $100 Million To Columbia Business School

Henry R. Kravis ’69, cofounder, cochairman, and co-CEO of Kohlberg Kravis Roberts & Co. (KKR) and cochair of the School’s Board of Overseers, has pledged a gift of $100 million to Columbia Business School. It is the largest gift in the School’s history.
Social Enterprise, Healthcare, Operations
Date
Social Enterprise, Healthcare, Operations
Social Enterprise News

Healthcare changes on the horizon. A conversation with Professor Linda Green

Professor Linda Green speaks about healthcare and touches upon some of the changes proposed by the current presidential administration.
Social Enterprise, Business Economics and Public Policy, Entrepreneurship, Leadership, Marketing, Healthcare, Operations, Organizations, Strategy, World Business
Date
Social Enterprise, Business Economics and Public Policy, Entrepreneurship, Leadership, Marketing, Healthcare, Operations, Organizations, Strategy, World Business
Social Enterprise News

Social Enterprise Summer Internship Experiences

MBA students report on their social enterprise summer internships
Business Economics and Public Policy, Healthcare
Date
HCIA conference
Business Economics and Public Policy, Healthcare
School News

Healthcare Conference Highlights Innovation on Grand Scale

Keynote speakers Paul Keckley of Deloitte and David Holveck of Johnson & Johnson call for radical, systemic changes to the healthcare industry and the medical profession.
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