Marketing

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials

BRITE '15 was packed with diverse content, but one clear theme was the influence that data will have on brand building and business development.

Nearly every business wants a piece of this huge consumer market.

Mobile Display Advertising benefits companies that sell big ticket items such as cars.

The opportunities are endless for brands, especially technology companies, to take root in and grow in Africa.

New research by Columbia Business School offers rare insights into what consumers are thinking when they land on the search engine results page

Study demystifies effectiveness of smartphone ads; offers marketers tips

If you want your idea to be innovative, you need to hit the right mix of novelty and familiarity, a new study shows.

Have you ever considered that viral videos might tickle your taste buds, say for a burrito? Well, Chipotle thinks they do.

Combining the seemingly incompatible is an inspirational way to ideate.