Marketing

On all sorts of media sites, brands now seek our attention by sponsoring content rather than placing a banner ad. BuzzFeed is a pioneer of this marketing approach and attracts dozens of leading brands to mingle their content among its own articles.

Video and summary report now available for talk by Yosuke Honjo, President & CEO of ITO EN (North America) Inc., "The Un-sweetening of America: ITO EN's Contribution to the Beverage Market"

New Columbia Business School study says a time delay between payment and consumption can reverse the positive effects a discount provides consumers

Firms can counter consumers' perceptions of unfairness in downgrading products with a little differentiation.

How the sequential nature of online reviews affects product ratings.

Columbia Business School and Aimia researchers survey more than 3000 consumers to understand how they use smartphones in store aisles

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Motivational analysis conducted by Columbia Business School and University of Pittsburgh professors forecasts the Twitter–medium becoming comparable to television

New study uncovers eye–popping information about sports fans — providing a new opportunity for brand marketers