Mr. Yosuke Honjo, President & CEO of ITO EN (North America) Inc., gave an insider's look at a major Japanese brand opening up in the U.S. market at a special lunchtime seminar, "The Un-sweetening of America: ITO EN's Contribution to the Beverage Market," on October 8, 2013.  A video and summary report of this talk are now available at the event webpage.