Marketing

Summer internship profile, by Beth Robinowitz '07, Bottom Line.

From the Archive, June 2005: You can sometimes improve your product's market share by adding competition. A study of consumer behavior challenges conventional wisdom about product placement.

Professor and Nobel Laureate Joseph Stiglitz has joined two University of California, Berkeley, economists in launching the Economists’ Voice, a journal featuring analysis and opinion by leading economists about key national and international policy issues.

Dean Glenn Hubbard presented the annual Dean’s Prize for Teaching Excellence to management professors Toby Stuart and Daniel Ames in recognition of their outstanding teaching in the core curriculum. The annual award was established in 1998 by alumnus George Weigers ’61 to recognize faculty achievements in the classroom.

As participants in incentive systems perceive that they are getting closer to their goal, they intensify their efforts.

Picking a sure small reward versus a risky big one depends on the effort it requires and how much you enjoy it.