Marketing

In two recent studies by Professors Ray Fisman and Ran Kivetz — touted in the New York Times Magazine as “ingenious” — the common thread is a sense of guilt, or the lack thereof.

Don Lehmann, the George E. Warren Professor of Business in the Marketing Division, was awarded the 2006 Berry-AMA Book Prize by the American Marketing Association Foundation.

Bernd Schmitt, the Robert D. Calkins Professor of International Business in the Marketing Division, led an online video lecture series on FT.com.

While it’s clear that default options save time, they also hold sway over billions of dollars and thousands of lives.

Columbia Business School Partners with Leading Agencies (July 2006)

Leading marketing practitioners and experts gathered on campus for a series of cutting-edge panels and discussions hosted by the School’s Center on Global Brand Leadership and media company Corante.

Professor Ran Kivetz has been awarded the 2005 Journal of Consumer Research Ferber Best Paper Award for "Promotion Reactance: The Role of Effort-Reward Congruity"

Professor Ran Kivetz has been awarded the 2005 Journal of Consumer Research Ferber Best Paper Award

The annual Chief Sales Executive Forum co-hosted by the Columbia Business School Marketing Division, The Alexander Group (sales management consultants), and Sales and Marketing Management Magazine will be held in Palm Beach

The Churchill Award for lifetime achievement in the academic study of marketing is given each year by the AMA Market Research Special Interest Group to honor Dr. Gilbert A. Churchill.