Articles
Investing in Unconventional Thinking
How popular and successful companies think out-of-the-box in terms of their marketing strategy.
The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?
Executing a Global Strategy, Locally: Lessons from The World’s Local Bank
What makes HSBC’s global advertising campaign truly distinctive is the brilliant implementation of a “glocalized” strategy — keeping a consistent execution across multiple countries, while maintaining a local flavor in its message at each airport.
How Diversity Drives Creativity: A Discussion with ConCreates
Diverse life experiences, such as those of formerly incarcerated individuals, are an often overlooked key to the divergent thinking that creative agencies seek to foster. A new agency, ConCreates, seeks to fill that gap.
Navigating America’s Economic Policy Shocks
What’s the likely impact of Trump policy moves such as a border adjustment tax and increased tariffs on Chinese imports? Here’s what the data says.
India is Moving Toward Formalizing Jobs
Khemka Distinguished Speaker Forum guest Manish Sabharwal of TeamLease Services sees signs that India is working toward formalization of jobs after demonetization and other government actions of the last three years.
Is China’s Innovation Strategy An Unfair Trade Policy?
The plan calls for the development of a number of high-tech sectors that are deemed to be important for future growth.
A Balanced Response to Inflation
A large across-the-board increase in interest rates is a cure worse than the disease.
A Reckoning for Big Tech?
The coming year will likely see crackdowns on large tech companies worldwide.