Lang Letter Archive

Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.

To be competitive in today’s advertising world, McDonald’s needed to update its communications model. At the BRITE ’19 Conference, Colin Mitchell of McDonald's discusses the company's strategy. 

Sanctuary lets users instant message their way through the cosmos with one click. 

If the fastest growing power to change our future was concentrated in the hands of only nine decision-makers, would you worry?

In this short video, Paul Ingram, the Kravis Professor of Business, says that leaders must make adjustments as the world changes and lifelong learners are best poised to make a difference. 

In this short video, Paul Ingram, the Kravis Professor of Business, explains that human resource departments are an essential part of the “invisible structure” of organizations as they help refine employee skills and prepare them for unexpected challenges.  

Corporations say they want to be more socially responsible. Let's legally require them to do just that.

Four student-founded ventures have been selected to receive seed capital investments from the Eugene M. Lang Entrepreneurial Initiative Fund. Investments total $225,000. The ventures' industries ranged from fashion to personal finance to edtech to AI-powered healthcare. 

The timing of loan loss provisions was an influencing factor in the housing crisis.