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Lang Letter Archive

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Articles

Chazen Global Insights, Marketing

The Changing Face of the Asian Consumer

BRITE Speaker Bernd Schmitt discusses branding in Asia.

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Chazen Global Insights, Economics and Policy

A Healthy Future

Healthcare expert Professor Linda Green weighs in on the Affordable Care Act, the looming physician shortage, and what every patient needs to know.

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Chazen Global Insights, Leadership

The Big Leagues

Alumni executives in the sports industry are pursuing bold agendas that will have lasting impact.

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Chazen Global Insights, Social Enterprise

Double Impact

Alumni are proving that life is too short for just one career.

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Chazen Global Insights, Marketing

Fair Difference

Firms can counter consumers' perceptions of unfairness in downgrading products with a little differentiation.

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Chazen Global Insights, Finance

A Pioneer

The placement agent concept that Charles Eaton ’68 spearheaded has become a multibillion-dollar industry.

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Chazen Global Insights, Leadership

Reversing the Brain Drain

Skilled foreign workers who return home may find transferring knowledge to be surprisingly difficult — but there are remedies.

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Chazen Global Insights, Marketing

How Much Should We Trust Online Ratings?

How the sequential nature of online reviews affects product ratings.

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Chazen Global Insights, Economics and Policy

Language Lessons

How cultural images from home can impair second-language skills.

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Chazen Global Insights, Leadership

Leading Change

How do employees learn an organization’s culture? In his new book, Professor Ray Fisman draws from organizational economics to reveal how leaders drive culture change.

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