Who We Are and What We Do
Marketing and Communications at CBS
The Marketing and Communications team at Columbia Business School (MarComms) is here to support the promotional and branding efforts of the CBS departments and schools.
Get Better Results from Your Marketing Efforts
The MarComms team comprises experts in Content, Design, Digital Marketing, and Publicity.
Together, we have extensive experience in website copywriting, emails, newsletters, social media posts, SEO, press releases, video, podcast, digital magazines, and event promotion. With our help, you can fine tune your ideal messaging and reach your target audience.
Departments
Brand and Design
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Learn More About the Brand and Design Team
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Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Digital Marketing and Technology Team
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Learn More About the Digital Marketing and Technology Team
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Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Public Relations Team
The Public Relations team at Columbia Business School manages media relations, branded merchandise, external branding, and rankings outreach, ensuring CBS’s initiatives reach diverse audiences while upholding and strengthening the School’s reputation.
Learn More About the Public Relations Team
The Public Relations team of CBS MarComms plays a critical role in shaping the School’s reputation and promoting the cutting-edge work of our community. Our responsibilities include:
Media Relations
Our team is at the forefront of CBS’s media outreach, including:
- Crafting and distributing press releases to promote thought leadership and key announcements.
- Managing media interest from print, radio, and TV outlets, and coordinating interviews and coverage.
- Overseeing media logistics at major CBS events to ensure seamless coverage and representation.
Branded Merchandise
We coordinate CBS-branded merchandise through the Gear Store and biannual Pop-up Shop. Working closely with outside vendors, our team ensures that CBS faculty, staff, students, and alumni have access to high-quality apparel, accessories, and swag that reflect the School's brand.
External Branding
In collaboration with the Design team, we are responsible for maintaining CBS’s external-facing brand. This includes working with Columbia University’s Trademark & Licensing office to approve branded material requests and reviewing logos for student groups, ensuring consistent and professional use of the CBS brand across all materials.
School Rankings Outreach
The Public Relations team works in partnership with the Dean's Office Data Team to manage the rankings process of external outlets. Our team focuses on outreach to applicable students and alumni needed to complete the outside survey process. By effectively communicating with the CBS community, we help ensure a strong, engaged audience for rankings surveys and outreach efforts.
Our team is dedicated to protecting and promoting the CBS brand through a wide range of initiatives, working behind the scenes to support both internal stakeholders and external partners.
We Promote Faculty
In partnership with SKDK, the CBS MarComms Public Relations (PR) team manages media outreach and coordinates interest across print, radio, and TV platforms. Our goal is to amplify the School’s work, faculty research, and events through strategic media engagement.
Media Outreach
SKDK compiles a weekly Tip Sheet featuring CBS news and faculty research, which is circulated to media outlets to generate interest.
Press Releases
The PR team crafts press releases on significant research, curricular innovations, and school achievements, distributing them through major newswires to enhance visibility.
Faculty Tours
Each semester, we conduct 10-15 Faculty Tours to stay informed on groundbreaking faculty work. After meeting with faculty, we collaborate with SKDK to determine whether their research aligns with current media interests. If so, we promote it to our curated media list. Faculty interested in participating in a Faculty Tour can reach out to the PR team.
Media at Events
For press-covered events, the PR team coordinates media invitations, handles press logistics on-site, and ensures event coverage aligns with the School’s media strategy. Faculty or staff organizing events can request media coverage by contacting the PR team.
Content Team
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Learn More About the Content Team
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Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Lorem ipsum odor amet, consectetuer adipiscing elit. Porta scelerisque ex sem laoreet ac quisque condimentum integer fames. Sollicitudin consequat dolor interdum nisl, purus interdum. Cras himenaeos varius quisque auctor vivamus lacinia. Maximus platea nulla ridiculus eleifend hendrerit quis morbi urna cras. Viverra hendrerit dis adipiscing praesent bibendum laoreet sollicitudin himenaeos. Interdum morbi felis taciti; aliquam nullam litora enim. Natoque augue litora penatibus cursus tellus, dapibus dapibus pretium. Feugiat metus in hac adipiscing pulvinar cursus bibendum facilisi mattis?
Did You Know?
The Web Content Accessibility Guidelines (WCAG) are a set of technical standards that help make digital content more accessible to people with disabilities.
Follow Columbia Business School's visual style guidelines below.
Follow the steps below on how to create a page within the content management system.
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To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.
A social media takeover allows an individual or group to temporarily manage a brand’s social media account, sharing content from their unique perspective.