Brand and Design
Strong branding and design are essential for making a lasting impression. Your department’s materials should always reflect the identity of Columbia Business School. This section provides guidance on logo usage, colors, typography, and promotional products so you can create cohesive designs that stand out while aligning with CBS standards.
Website
Looking to build, update, or refresh your department’s website? We have a library of how-to guides that covers everything from creating pages to publishing articles on the CBS platform. Stay up to date with the latest website tools and features.
For personalized support, you can request one-on-one training to ensure your team can confidently manage and grow your web presence.
Publicity and Social Media
Working with the media is an effective way to highlight new research, launch initiatives, or showcase events. The MarComms team is here to help you connect with the media, secure coverage opportunities, and prepare for interviews. By expanding your reach through media and social platforms, your message will have an even greater impact.
Check out interview tips, social media guidelines, and requests for PR and Social Media support below.
Content
Our DIY Content Resources provide the tools and guides necessary to write effective messaging for web pages, emails, or many other platforms. We also provide a language guide, writing tips, best practices, and more to help you maintain consistency with Columbia Business School’s standards.
Quick-Start Guides
The Web Content Accessibility Guidelines (WCAG) are a set of technical standards that help make digital content more accessible to people with disabilities.
Follow Columbia Business School's visual style guidelines below.
The Marketing and Communications department have created a large number of templates available to faculty and staff for use below.
To comply with Columbia University’s accessibility policy, captions and transcripts are required for every video.
A social media takeover allows an individual or group to temporarily manage a brand’s social media account, sharing content from their unique perspective.
MarComms offers photography and videography support for live events ranging from in-house to outsourced options.
Google, Yahoo, and Apple recently announced a joint effort to reduce the number of unwanted emails received by users. Beginning in February 2024, they will start enforcing strict requirements on mail from high-volume senders.
The University has offices dedicated to support, as well. Business School staff can contact these offices if they need additional or special assistance with their events.