Management Press Release

The Science and Applications of Psychological Targeting in Persuasive Communication

Data was analyzed to determine how stock market recommendations from a financial advisor are evaluated and whether a particular recommendation is chosen based on gender identification (i.e. female names). Investment recommendations submitted by men are more likely to be viewed than those submitted by women. There is evidence that double standards lead to unequal evaluation outcomes for similarly performing men and women.

Across a series of studies, researchers from Columbia Business School found that people tended to think individuals who agreed with how they saw other people were good judges.

An analysis of more than 26,000 songs reveals that hit tunes find a sweet spot between current musical trends and a unique and individual sound.

The background and behavior of students emerge as two critical components driving the performance gap of MBA students in technical – but not social – courses

The ability to act powerful rests on the ease with which individuals retrieve memories of feeling powerful NEW YORK — The simple act of thinking back to a time when you felt powerful is linked to better performances in job interviews, presentations and exams. A new study by researchers at Columbia Business School and INSEAD published in the journal Social Cognition finds that a key factor shaping when these effects are likely to occur rests on the ease with which people can retrieve an experience of power.

The ability to act powerful rests on the ease with which individuals retrieve memories of feeling powerful NEW YORK — The simple act of thinking back to a time when you felt powerful is linked to better performances in job interviews, presentations and exams. A new study by researchers at Columbia Business School and INSEAD published in the journal Social Cognition finds that a key factor shaping when these effects are likely to occur rests on the ease with which people can retrieve an experience of power.

Findings from researchers at Columbia Business School and INSEAD add to growing evidence that creativity is a skill that can be learned and enhanced.

NEW YORK— When it comes to salary negotiations for a new job, the opening offer can significantly impact what salary a person will walk away with, and research from Columbia Business School shows that providing a range offer – that is, where you ask for a range including, and above, your target number – can work to your advantage.

While many people successfully conceal their secrets, new research from Columbia Business School reveals that there are harmful personal effects just from thinking about secrets.