Marketing Press Release

New research by Eric Johnson, the Norman Eig Professor of Business at Columbia Business School, shows that how information is presented to people can greatly affect whether they chose immediate gratification and less value, or greater value at a later time. 

The presence of others reduces people’s willingness to fact-check ambiguous information. People fact-check less often when in the perceived presence of other people versus when they are alone. While people are more likely to believe information that aligns with their own party affiliation, whether or not they fact-checked the same information depended only on perceived social presence.

New studies show that people facing uncertainty rely more on their feelings and emotions to make decisions. Uncertainty about one thing can affect decisions being made about something completely different; both positive and negative uncertainty increase reliance on emotional decision making

Long gone are the days when a life of material excess and endless leisure time signified prestige. According to a new study from Professor Silvia Bellezza of Columbia Business School, Americans increasingly perceive busy and overworked people as having high status.  The study has been published in the Journal of Consumer Research.

On March 6-7, Columbia Business School’s Center on Global Brand Leadership will host BRITE ’17 its annual conference that focuses on emerging trends in technology, innovation, culture, and branding.

Consumers are glued to their smartphones – so what makes smartphone owners suddenly lose, drop, break, shatter, or destroy their prized possessions? Research from Columbia Business School Professor Silvia Bellezza says consumers act recklessly with their current products when in the presence of appealing upgrades.

Marketers take note: new research from Columbia Business School shows that when new products are introduced into the marketplace, they should be positioned as having the ability to increase consumers’ sense of control, rather than being labeled as “new,” in order to increase new product acceptance.

New research from Columbia Business School shows how the order of sensory cues can influence consumer choice

New research from Columbia Business School shows that offering customers a chance to switch to better plans may not always be the right customer-retention strategy

New research from Columbia Business School shows media-induced emotions can make consumers less likely to watch high-energy commercials