A new report by Columbia Business School’s Center on Global Brand Leadership explores the common challenges to innovation across industries, particularly in agriculture, construction, and transportation, and offers strategies to help companies overcome these barriers.
White paper reveals barriers to innovation and strategies for realizing transformative improvements
Workers who have to keep organizational secrets report feelings of isolation and stress, but at the same time, they also find more meaning in their work.
Shivaram Rajgopal examines the lack of transparency around the commercial real estate crisis.
A new report by Columbia Business School’s Center on Global Brand Leadership explores the common challenges to innovation across industries, particularly in agriculture, construction, and transportation, and offers strategies to help companies overcome these barriers.
Economists have long insisted that the only way to cut emissions of carbon dioxide and other greenhouse gases rapidly and at scale is to put a price on them. But while that is true, the key to a successful, politically sustainable climate policy is to ensure that the benefits precede the costs.
Smartphones have made it nearly effortless to share images of branded experiences, but not all brand images are created equal. A new study from CBS Professor Oded Netzer and his co-researchers examines how different types of images inspire distinct consumer responses.