The Power of a Smile: How Airbnb Hosts Can Boost Bookings with a Simple Gesture
Columbia Business School Research Reveals That A Smile in a Profile Photo can Help AirBnB Hosts Increase Bookings
Reality Check: Americans Misjudge Political Debates, New Research Reveals
Contrary to popular views, new research finds less than half of the debates are online versus in person
How Top Tech and Business Leaders See AI Transforming the Workplace
Several prominent leaders from the tech and business sectors have visited Columbia Business School to share their perspectives on the growing role of artificial intelligence in the workplace. Here’s what they told us.
Advertising and Politics in the US: When Political Ads Backfire
Professor Mohamed Hussein discusses advertising and politics, explaining that despite spending big bucks on so-called meddle ads — consumers aren't always buying it.
How Economic Pressures Could Trigger a New Wave of Bank Failures
Recent CBS research reveals how rising interest rates and commercial real estate distress threaten the US banking sector, especially for regional banks.
Bizcast: Mary Barra on Driving GM’s Electric Future
In this episode of Columbia Bizcast, listen to GM CEO Mary Barra’s keynote appearance at the Tamer Institute’s 2024 Climate Business & Investment Conference, where she shared the automaker’s bold strategy to lead the electric vehicle revolution.
Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants
New research by CBS Professor Shivaram Rajgopal and his co-authors uses historical company data to help investors more accurately estimate a company's value, promoting greater transparency.