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Date: November 02, 2016

Heilbrunn News

New Lerner Value Adjuncts Fund

Sidney and Helaine Lerner have generously endowed the new Lerner Value Adjuncts Fund, which will support the program of adjunct professors who teach Applied Value Investing at the School.

Read more about New Lerner Value Adjuncts Fund about New Lerner Value Adjuncts Fund

Date: November 02, 2016

Decision Science News

Former Skeptics Can Be Your Best Spokespeople

Social and behavioral scientists caution that you must be careful when you use the “convert communicator” tactic. If the converts bash their own group too much, they lose persuasive powers and credibility. They must hold on to some essence of their original group identity while revealing this specific decision is about not being able to align that identity with this particular candidate.

Read more about Former Skeptics Can Be Your Best Spokespeople about Former Skeptics Can Be Your Best Spokespeople

Date: October 28, 2016

Press Release

School News

New Lerner Value Adjuncts Fund Will Support Program of Real-World Practitioners Teaching Applied Value Investing Course

Sidney and Helaine Lerner have generously endowed the new Lerner Value Adjuncts Fund, which will support the program of adjunct professors who teach Applied Value Investing at the School. 

Read more about New Lerner Value Adjuncts Fund Will Support Program of Real-World Practitioners Teaching Applied Value Investing Course about New Lerner Value Adjuncts Fund Will Support Program of Real-World Practitioners Teaching Applied Value Investing Course

Real Estate

Date: October 28, 2016

Real Estate

Real Estate News

Real Estate Association Elects 2016-17 AVPs

The Columbia Business School Real Estate Association (REA) is pleased to announce the assistant vice presidents elected for the 2016–17 academic year. The officers, all in the class of 2018, were elected by the REA membership.

Read more about Real Estate Association Elects 2016-17 AVPs about Real Estate Association Elects 2016-17 AVPs

Marketing

Date: October 26, 2016

Marketing

Marketing in the Media

Research from Columbia Business School Shows that Consumers' Social Networks Offer Companies Increased Marketing Influence

Traditionally, companies look to a customer’s lifetime value (CLV) – a measure of how profitable their relationship with an individual will be over time – but new research from Columbia Business School indicates that traditional CLV measures can sharply underestimate the true value of the connected consumer. Today’s social networks can turn regular people – not necessarily big spenders – into major influencers.