The Alumni Club of Switzerland would like to invite you to an event on Thursday, June 5 at 7:00 pm featuring Geoffrey Heal, Paul Garrett Professor of Public Policy and Business Responsibility at Columbia Business School who will talk about his new book When Principles Pay: Corporate Social Responsibility and the Bottom Line. The political context of our economy is rapidly changing, particularly in regard to incentives that operate outside the marketplace in a strict and narrow sense and involve interactions between corporations and nongovernmental organizations (NGOs), activist groups, regulatory bodies, consumers, and civil society. These interactions can significantly color a corporation's alternatives, making socially or environmentally harmful behavior much less attractive. In When Principles Pay Heal analyzes how social and environmental performance fits into accounting and corporate strategy, presenting an executive perspective on the best way to develop and implement these aspects of a corporation's behavior. Born in Bangor, North Wales, Geoffrey Heal has lived on three continents and combines a life-long interest in nature with a fascination with the details of how societies work. His research and practical experiences range from technical aspects of financial markets to understanding the economic consequences of species extinction, and one of his main concerns is the effect that societies have on their natural resource bases. Event details Date: Thursday, June 5 at 7:00 pm Location: UBS, Carriaget Room 5th Floor, Paradeplatz 6, Zurich Reception: cocktails generously provided by UBS If you have any questions, please contact Mark Nedlin '96 at +41798227414.