Decision Science News
The next energy revolution won’t be in wind or solar. It will be in our brains.
One popular paradigm for thinking about how to deal with the problem of global warming is to divide the problem into “wedges.” Thus, one wedge would be to increase solar power. Another would be to make buildings more energy efficient. And so on.
Conceived of in this way, according to Columbia’s Weber, changing human behavior may be most powerful wedge of all for one simple reason: It influences all of the others.