Sanford Bernstein Channel

Insights from Columbia Business School faculty explain how the president’s “Liberation Day” tariffs are fueling market volatility, undermining global economic stability, and impacting the Fed's ability to lower interest rates.

Generative AI is revolutionizing market research by offering unprecedented ways to understand customers, assess competitors, and extend data-driven decision-making organizationally. Research with pioneering companies reveals four key opportunities: gen AI supports existing practices by making them faster and more scalable; replaces traditional methods with synthetic data that can match conventional results with greater accuracy; fills insight gaps by providing evidence for decisions previously based on intuition; and creates innovative applications like digital twins for testing customer interactions. Survey data shows 45% of market researchers already use gen AI, with most employing it to analyze transcripts and data. While acknowledging limitations around bias and representativeness, this framework helps business leaders navigate gen AI's transformative potential in gathering customer and market insights more efficiently and effectively than ever before.

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.

President Trump’s tariffs are meant to protect American industries, but they are likely to drive up costs for consumers, hurt domestic firms, and disrupt global trade, argues Professor Shang-Jin Wei. The unintended consequences could ripple across the world economy.

Although US President Donald Trump and his fellow Republicans give climate advocates plenty to worry about, all hope is not lost. Clean-energy technologies still have decisive physical advantages over the alternatives, and economic common sense will eventually win out.Average Reading Time: 3 minutes

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.

Despite federal rollbacks, both red and blue states are using federal and state incentives to drive investment and upgrade energy infrastructure.Explore the Full "Solar Deck" (PDF)Explore the Full "Solar Deck" (PPT)Average Reading Time: 4 Minutes