Algorithms

Algorithms, Analytics, Artificial Intelligence, Business and Society, Business Economics and Public Policy, Data and Business Analytics, AI and Transformative Tech, Digital IQ, Finance, Marketing, Marketplace
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Close-up computer monitor with trading software
Algorithms, Analytics, Artificial Intelligence, Business and Society, Business Economics and Public Policy, Data and Business Analytics, AI and Transformative Tech, Digital IQ, Finance, Marketing, Marketplace

Designing Smarter Economic Systems: A New Approach to Mechanism Design

Award-winning research from Professor Laura Doval tackles the “limited commitment” problem in economics, offering a model that helps governments and firms adjust rules and strategies based on new information over time.
Algorithms, Data and Business Analytics, AI and Transformative Tech, Marketing, Marketplace, Media and Technology
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TikTok logo on a smartphone
Algorithms, Data and Business Analytics, AI and Transformative Tech, Marketing, Marketplace, Media and Technology

Why a TikTok Ban Would Boost Meta’s Ad Prices—and Hurt Small Businesses

In new research, Professors Dante Donati and Hortense Fong find that the brief TikTok outage in January benefited Meta as advertisers turned to its platforms to reach users. Small businesses, less able to switch, lost out.
Algorithms, Artificial Intelligence, Business and Society, AI and Transformative Tech, Digital IQ, Marketing, Marketplace
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Music app on a smartphone
Algorithms, Artificial Intelligence, Business and Society, AI and Transformative Tech, Digital IQ, Marketing, Marketplace

The Secret to Getting Consumers to Trust Personalized Recommendations

Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
Algorithms, Artificial Intelligence, DFI News & Write-Ups, AI and Transformative Tech, Digital IQ
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Professor Sandra Matz, right, in conversation with Professor Moran Cerf
Algorithms, Artificial Intelligence, DFI News & Write-Ups, AI and Transformative Tech, Digital IQ

Mindmasters: The Promise and Peril of Algorithmic Influence

In her book Mindmasters, Professor Sandra Matz shows how big data can offer key insights into the most intimate aspects of our psyche.
Algorithms, Artificial Intelligence, Business and Society, AI and Transformative Tech, Media and Technology, Social Impact
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People reading news online
Algorithms, Artificial Intelligence, Business and Society, AI and Transformative Tech, Media and Technology, Social Impact

The Psychology Behind Fake News: Why Some People Are More Likely to Share It

Analyzing the language of social media users reveals surprising predictors of fake news sharing, offering new strategies to curb misinformation and foster healthier online communities.
Algorithms, Leadership, Research
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Algorithms, Leadership, Research

Fast and Ethical: Breaking the Speed Limit on Responsible Content Recommendations

Digital media platforms such as Netflix, Facebook, and TikTok are under increasing scrutiny regarding the ethical implications of their personalized content recommendations. To combat bias and avoid skewed content suggestions, sophisticated algorithms can perform additional layers of analysis to ensure that recommendations give space to topics such as racial equity, sexuality, and political persuasion. However, doing this in real time with the conventional algorithmic approach would greatly increase page-load times and create a frustrating user experience. New research affiliated with the Bernstein Center for Leadership and Ethics sets out a new, faster method for applying ethical constraints to produce responsible content recommendations.
Algorithms, Artificial Intelligence, Leadership
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Digital Future
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Algorithms, Artificial Intelligence, Leadership

How Top Tech and Business Leaders See AI Transforming the Workplace

Several prominent leaders from the tech and business sectors have visited Columbia Business School to share their perspectives on the growing role of artificial intelligence in the workplace. Here’s what they told us.
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