Decisions

Columbia University's Data Science Institute explores AI's role in healthcare, focusing on supporting clinical judgment while prioritizing equity and human experience. The article highlights how AI can enhance data collection for chronic conditions, optimize fair staffing in emergency departments, and identify structural inequities in care access, emphasizing that AI models must align with real-world healthcare contexts.

Columbia Business School research finds both shoppers and retailers benefit from “retail media”, where retailers use sponsored listings as part of product searches

Research from Columbia Business School Reveals How Consumers Perceive Pricing Set by Algorithms

On the surface—Manny Maceda admits—it might look like his journey to the very highest rung at Bain & Company was quite typical. 

Columbia Business School research finds Black and white workers quit jobs for different reasons, highlighting racial disparities

New Research Shows U.S. Voters’ Ability to Identify Real News Hinges on Education and Income, Not Political Alignment

As firms aim to increase age, gender and racial diversity in their promotional materials, recent social movements such as Black Lives Matter (BLM) and Me Too have simultaneously raised awareness of long-standing social inequality. However, past studies on the effects of racial diversity in advertising have been largely inconclusive. Now, new research affiliated with the Bernstein Center for Leadership and Ethics at Columbia Business School suggests that advertisers would be well advised to diversify racial representation in their materials.

Columbia Business School Research Reveals That Addressing the Psychology of Secrets Can Enhance Emotional Well-Being and Social Connections

Professor Gita Johar shares research insights on why it spreads, spotting who shares it, and a multi-pronged approach to reduce it.