Richman Center Channel

New Research from Columbia Business School Shows the Link Between Low-Growth Startups and Their Innovative Predecessors 

Research from Columbia Business School Analyzes Trends in Workplace AI Investment Revealing New Shifts for the Everyday Worker

This paper from Columbia Business School, “Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products,” explores marketing solutions to some consumers’ resistance towards autonomous products. The study was co-authored by Emanuel de Bellis of the University of St. Gallen, Gita Johar of Columbia Business School, and Nicola Poletti of Cada.

Adapted from “Online Advertising as Passive Search,” by Raluca M. Ursu of New York University Stern School of Business, Andrey Simonov of Columbia Business School, and Eunkyung An of New York University Stern School of Business.

Designed by Columbia Business School, the New Initiative Will Accelerate the Teaching of Climate Change in Business Schools Globally

Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior

New Columbia Business School Study Shows That Ads Drive Lower-Quality Searches and Creates a More Accurate Model to Understand Customer Preferences