Chazen Global Insights, Media and Technology
The Next Generation of TV in an Era of Rapid Change
New developments in both content and technology could also mean more regulations.
Chazen Global Insights, Media and Technology
Q&A With Media Business Expert Professor Jonathan Knee on the Future of Streaming Platforms
“It will be great for viewers and terrible for shareholders.”
Chazen Global Insights, Economics and Policy
A Historical View of Newspaper Advertising
A change in 1960s French law provides insight into modern problems with ad revenue.
Chazen Global Insights, Marketing
How to Have Meaningful Relationships With Movies
Streaming service algorithms can be made more effective.
Business Economics and Public Policy, Real Estate
Management Press Release
Marketing Press Release
Suspicion of Banks Following Financial Crisis Kept Homeowners from Taking Full Advantage of Harp
Research from Columbia Business School reveals 51 percent of U.S. homeowners left thousands of dollars on the table by not refinancing.
Marketing
Marketing Division News
Lehmannfest
The Marketing Division celebrates Don Lehmann’s 50 years with Columbia Business School.
Business Economics and Public Policy, Healthcare
Economics Press Release
New Medical Ideas Have Played A Major Role In U.S. Cancer Survival Rates And Mortality Decline
The arrival of new medical ideas played a major role in the long-run increase in US cancer survival rates according to research by Columbia Business School Professor Frank Lichtenberg
Chazen Global Insights, Media and Technology
Online Content and the Ad Blocking Problem
Research helps clarify the relationship between advertising and quality content.