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Consumer Behavior

See the latest research, articles and faculty on the Consumer Behavior Area of Expertise at Columbia Business School.

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Consumer Behavior Faculty

CBS Faculty Research on Consumer Behavior

Design of Effective Obesity Communications: Insights from Consumer Research

Authors
Punam Keller and Donald Lehmann
Date
January 1, 2011
Format
Chapter
Book
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
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Public Understanding of Climate Change in the United States

Authors
Elke Weber and Paul Stern
Date
January 1, 2011
Format
Journal Article
Journal
American Psychologist

This article considers scientific and public understandings of climate change and addresses the following question: Why is it that while scientific evidence has accumulated to document global climate change and scientific opinion has solidified about its existence and causes, U.S. public opinion has not and has instead become more polarized? Our review supports a constructivist account of human judgment.

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Psychology's contributions to understanding and addressing global climate change

Authors
Janet K. Swim, Paul Stern, Thomas Doherty, Susan Clayton, Joseph P. Reser, Elke Weber, Robert Gifford, and George S. Howard
Date
January 1, 2011
Format
Journal Article
Journal
American Psychologist

Global climate change poses one of the greatest challenges facing humanity in this century. This article, which introduces the American Psychologist special issue on global climate change, follows from the report of the American Psychological Association Task Force on the Interface Between Psychology and Global Climate Change.

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Social Networks and Subjective Well-Being: The Effect of Regulatory Fit

Authors
Xi Zou, Paul Ingram, and E. Tory Higgins
Date
December 1, 2010
Format
Working Paper

What type of social network is associated with greater well-being? We argue that the effects of social networks on well-being depend on individuals' self-regulatory orientation — a basic motivational factor. We propose that brokerage networks fit a promotion-focused orientation that is concerned with eagerly pursuing gains, whereas closure networks fit a prevention-focused orientation that is concerned with vigilantly maintaining non-losses.

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Revenue Management of Consumer Options for Sporting Events

Authors
Santiago R. Balseiro and Caner Gocmen
Date
December 1, 2010
Format
Working Paper

Some event managers and ticket resellers offer call options under which a customer can pay a small amount now for the guaranteed option to attend a future sporting event by paying an additional amount later. We consider the case of <em>tournament options</em> in which the identity of the two teams playing in a tournament final such as the Super Bowl or the World Cup final are unknown at the time that options are sold.

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Reconsidering Choice in the Design of Work: The Persistent Influence of Ethnicity Within a Multinational Organization

Authors
Sheena Iyengar, Sanford DeVoe, and Claudius Hildebrand
Date
November 23, 2010
Format
Working Paper

Using a cross-national survey of Citibank employees, the authors examine the persistent influence of ethnic background on perceptions of choice and its association with performance, intrinsic motivation, and well-being in the workplace. Among Anglo-Americans, task choice was prominent and associated with benefits for employees, whereas choices made by supervisors were less salient and associated with detriments.

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Shaping Customer Satisfaction through Self-Awareness Cues

Authors
Michel Tuan Pham, Caroline Goukens, Donald Lehmann, and Jennifer Stuart
Date
October 1, 2010
Format
Journal Article
Journal
Journal of Marketing Research

Six studies show that subtle contextual cues that increase customers' self-awareness can be used to influence their satisfaction with service providers holding the objective service delivery constant. Self-awareness cues tend to increase customers' satisfaction when the outcome of a service interaction is unfavorable, but tend to decrease customers' satisfaction when the outcome of the interaction is favorable. This is because higher self-awareness increases customers' tendency to attribute outcomes to themselves as opposed to the provider.

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The Price of Relationships: Experience Transfer, Contractual Governance and Performance in Repeated Vertical Exchanges

Authors
Paul Ingram
Date
October 1, 2010
Format
Working Paper

Research on repeated ties has concluded almost lopsidedly that repeated exchanges are beneficial. Yet, most empirical evidences backing up this conclusion either do not measure real economic outcomes of repeated exchanges, or have performance data from only one side of the transaction. Our paper develops a synthetic view of the exchange dynamics through which positive or negative effects might take place, and exposes direct evidence of the impact of repeated ties on price, cost, profit and governance structure.

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Securitization and Distressed Loan Renegotiation: Evidence from the Subprime Mortgage Crisis

Authors
Tomasz Piskorski, Amit Seru, and Vikrant Vig
Date
September 1, 2010
Format
Journal Article
Journal
Journal of Financial Economics

We examine whether securitization impacts renegotiation decisions of loan servicers, focusing on their decision to foreclose a delinquent loan. Conditional on a loan becoming seriously delinquent, we find a significantly lower foreclosure rate associated with bank-held loans when compared to similar securitized loans: across various specifications and origination vintages, the foreclosure rate of delinquent bankheld loans is 3% to 7% lower in absolute terms (13% to 32% in relative terms).

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