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Consumer Behavior

See the latest research, articles and faculty on the Consumer Behavior Area of Expertise at Columbia Business School.

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Latest on Consumer Behavior

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Consumer Behavior Faculty

CBS Faculty Research on Consumer Behavior

Values, Utility, and Ownership: Modeling the Relationships for Consumer Durables

Authors
Kim Corfman, Donald Lehmann, and Sunder Narayanan
Date
January 1, 1991
Format
Journal Article
Journal
Journal of Retailing

A conceptual model is developed that describes the relationships among consumer values, utility, and ownership of durables. These relationships are tested empirically using data on a variety of discretionary durables collected from a sample of 735 adults. Results support the model structure and suggest that augmenting the List of Values (Kahle 1983) with a measure of materialism improves prediction of value-related consumer behavior.

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Downtown Shopping Malls and the New Public-Private Strategy

Authors
Bernard Frieden and Lynne Sagalyn
Date
January 1, 1991
Format
Chapter
Book
Shared Power: What Is It? How Does It Work? How Can We Make It Work Better?

Bernard Frieden and Lynne Sagalyn provide an in-depth analysis of public-private partnerships that have resulted in several large downtown retail redevelopment projects. These projects were dependent in part on an improvement in underlying factors such as the revitalization of the downtown office market. But, more important, these projects owe their existence to innovative entrepreneurial urban policy. This essay shows how current city policies evolved from the experience gained from redevelopment efforts launched under federal auspices.

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Finding optimal (s, S) policies is about as simple as evaluating a single policy

Authors
Yu-Sheng Zheng and Awi Federgruen
Date
January 1, 1991
Format
Journal Article
Journal
Operations Research

In this paper, a new algorithm for computing optimal (s, S) policies is derived based upon a number of new properties of the infinite horizon cost function c(s, S) as well as a new upper bound for optimal order-up-to levels S* and a new lower bound for optimal reorder levels s*. The algorithm is simple and easy to understand. Its computational complexity is only 2.4 times that required to evaluate a (specific) single (s, S) policy. The algorithm applies to both periodic review and continuous review inventory systems.

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Capacitated two-stage multi-item production/inventory model with joint setup costs

Authors
Shoshana Anily and Awi Federgruen
Date
January 1, 1991
Format
Journal Article
Journal
Operations Research

We analyze a continuous-time, two-stage production/inventory system. In the first stage, a common intermediate product is produced in batches, and possibly stored. In the second phase, the intermediate product is fabricated into n distinct finished products. Several finished products may be included in a single production batch of limited capacity to exploit economies of scale. We propose a planning methodology to address the combined problem of joint setup costs and capacity limits (per setup).

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Structured partitioning problems

Authors
Shoshana Anily and Awi Federgruen
Date
January 1, 1991
Format
Journal Article
Journal
Operations Research

In many important combinatorial optimization problems, such as bin packing, allocating customer classes to queueing facilities, vehicle routing, multi-item inventory replenishment and combined routing/inventory control, an optimal partition into groups needs to be determined for a finite collection of objects; each is characterized by a single attribute. The cost is often separable in the groups and the group cost often depends on the cardinality and some aggregate measure of the attributes, such as the sum or the maximum element.

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The Effects of Fatigue on Judgments of Interproduct Similarity

Authors
Michael Johnson, Donald Lehmann, and Daniel Horne
Date
August 1, 1990
Format
Journal Article
Journal
International Journal of Research in Marketing

Similarity scaling often requires subjects to produce such a large number of judgments that fatigue may become a problem. Yet it remains unclear just how respondent fatigue affects similarity perceptions and resulting judgments. The present study uses a categorization perspective to examine the effects of fatigue on similarity judgments. The results suggest that subjects rely increasingly on category membership as they progress through a similarity judgment task.

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A class of Euclidean routing problems with general route cost functions

Authors
Shoshana Anily and Awi Federgruen
Date
May 1, 1990
Format
Journal Article
Journal
Mathematics of Operations Research

In most vehicle routing problems, a given set of customers is to be partitioned into a collection of regions each of which is assigned to a single vehicle starting at a depot and returning there after visiting all of the region's customers exactly once in a route. In this paper we consider problem settings where the cost of a route may depend on its length ϑ as well as m, the number of points on the route, according to some general function f(ϑ,m), assumed to be nondecreasing and concave in ϑ.

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Public Profit Sharing: Symbol or Substance?

Authors
Lynne Sagalyn
Date
January 1, 1990
Format
Chapter
Book
City Deal Making

This article explores the profit-sharing aspects of codevelopment agreements and focuses specifically on the nature of the city's financial involvement. Cities are increasingly using a vast array of financial mechanisms, including loan paybacks, participatory leases, and equity participations, to give them a more direct financial stake in projects. Sagalyn examines the financial structures of several codevelopment projects throughout the country.

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Optimal maintenance policies for single-server queueing systems subject to breakdowns

Authors
Awi Federgruen and Kut So
Date
January 1, 1990
Format
Journal Article
Journal
Operations Research

We consider a single-server queueing system with Poisson arrivals and general service times. While the server is up, it is subject to breakdowns according to a Poisson process. When the server breaks down, we need to repair the server immediately by initiating one of two available repair operations. The operating costs of the system include customer holding costs, repair costs and running costs. The objective is to find a corrective maintenance policy that minimizes the long-run average operating costs of the system. The problem is formulated as a semi-Markov decision process.

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