Decision Making & Negotiations

In this report, the authors quantify the strategic relationship between brand management (brand equity) and customer management (the components of CLV), and demonstrate the role that marketing activities play in this relationship. They examine a unique database from the U.S. automobile market, comprised of 10 years of survey-based brand equity measures as well as acquisition rates, retention rates, and customer profitability.

This paper analyzes optimal decisions concerning the size of the sample and the price of the paid content for online publishers of digital information goods when sampling serves the dual purpose of disclosing content quality and generating advertising revenue. We show in a reduced-form model how the publisher?s optimal ratio of advertising revenue to sales revenue is linked to characteristics of both the content market and the advertising market.

In August 2009 Marvel Entertainment considers a merger with the Walt Disney Company. If Marvel shareholders approve the deal, each Marvel shareholder will receive $30 in cash and 0.7452 shares of Disney per Marvel share, together worth $50 - or a 29 premium over Marvel's stock price at that point in time.

The disciplines of economics and political science, as well as applied climate science, have added a great deal to our understanding of the obstacles to the use of climate information. However, in order for climate information to be fully embraced and successfully implemented into risk management, the issue needs to be looked at in terms of risk communication in human decision makers — (as) individuals and (in) groups. What is special about human risk perception and decision making under risk and situations of uncertainty regarding climate?

We consider the optimal design of mortgage-backed securities (MBS) in a dynamic setting in which a mortgage underwriter with limited liability can engage in costly hidden effort to screen borrowers and can sell loans to investors. We show that (i) the timing of payments to the underwriter is the key incentive mechanism, (ii) the maturity of the optimal contract can be short, and that (iii) bundling mortgages is efficient as it allows investors to learn about underwriter effort more quickly, an information enhancement effect.

This paper studies the presence of hedge funds in the Chapter 11 process and their effects on bankruptcy outcomes. Hedge funds strategically choose positions in the capital structure where their actions could have a bigger impact on value. Their presence, especially as unsecured creditors, helps balance power between the debtor and secured creditors.

Mad Men depicts advertising agency life as it was decades ago. The practice of creative meetings, like our culture, has evolved. But the aims, conflicts, displays, and compromises in advertising meetings are not markedly different than they were in the 1960s. This article provides some observations regarding creative meetings based on participant observation along with Mad Men examples.

This chapter on mind perception reviews social cognitive research on how individual perceivers draw inferences about the beliefs, desires, intentions, and feelings of others around them, a process that is at once remarkable and nearly ubiquitous. We begin by examining how perceivers do this, discussing research on various inferential sources, including reading situations, faces, behavior, social groups, and the self. We also discuss accounts that address how perceivers might shift between these inferential sources, such as embracing stereotyping in lieu of social projection or vice versa.