Marketing

The article focuses on the authors' comments on marketing of consumer information. Authors are somewhat distressed as their original article was severely misinterpreted by researcher Dan Sarel. Two main criticisms of the authors' model and methodology offered by Sarel are that the methodology cannot produce useful guidelines for three reasons: the criteria used in the methodology are inappropriate, the product is of a special nature and other important considerations have been omitted.

The recent appearance and growth of new delivery systems for dental services is examined from a marketing perspective. Analysis reveals that the growth of low priced, high throughput operations is consistent not only with marketing principles, but with the development of American retail institutions in general. Options for independent dentists in the face of this new competitive environment are discussed.

Reviews several books on marketing. "Cases in Public and Nonprofit Marketing," by Christopher H. Lovelock and Charles B. Weinberg; "Marketing for Nonprofit Organization," by Philiph Kotler; "Marketing for Nonprofit Organization," David L. Rados.

Consumer information programs can be more effective if they are conceived within a marketing framework which views consumer information as a product to be marketed. A methodology is outlined which can assist consumer information program developers in identifying information needs from the consumer's point of view, rather than the policy maker's.

Examines the impact of message to direct mail response on sales. Discussions on the Bales interaction process analysis; Analysis of variance; Correlation between the intention to purchase to attitude towards the magazine.

The purpose of this paper is to study consumer information processing within the context of attitude formation and change. Examination of the cognitive rules used by consumers in manipulating information presented in a persuasive communication seems quite relevant to understanding the impact of such communications. Persuasive communications can be viewed as presenting data to the consumer, who then manipulates and combines those data in the process of forming or changing an attitude.

During the past several years, one of the more intensively studied areas in marketing and consumer research has been multi-attribute models of attitude [36]. The basic proposition of these models is that consumers form attitudes toward products on the basis of product attributes, a formulation which has considerable implications for marketing strategies.