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Columbia Business School Research

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At the Forefront of Their Fields
The Columbia Advantage

At Columbia Business School, our faculty members are at the forefront of research in their respective fields, offering innovative ideas that directly impact business practice today. A glance at our publication on faculty research, CBS Insights, will give you a sense of the breadth and immediacy of the insight our professors provide.

Columbia Business School in conjunction with the Office of the Dean provides its faculty, PhD students, and other research staff with resources and cutting edge tools and technology to help push the boundaries of business research.

Specifically, our goal is to seamlessly help faculty set up and execute their research programs. This includes, but is not limited to:

  • Highly skilled staff of full-time predoctoral fellows, summer research interns, and part-time research assistants
  • Access to centralized funding from the Dean's office and external grants to support research activities
  • Providing a state-of-the-art high-performance grid computing environment
  • Acquisition of proprietary data sets and access to various databases
  • Leading library which provides faculty with latest tools and techniques to enable digital scholarship

All these activities help to facilitate and streamline faculty research, and that of the doctoral students working with them.

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Type
Journal Article
Date
2004
Journal
Poetics

Antebellum Literary Culture and the Evolution of American Magazines

I chronicle the American magazine industry from its inception in 1741 to the outbreak of the Civil War in 1861 and explain how the industry came to take on a form that, in large part, persists to the present day. My analysis highlights the cultural factors that shaped magazines: on the supply side, the social construction of a market-based conception of authorship and a supporting legal framework that regulated literary property rights and, on the demand side, the growth of large, differentiated audiences for religious treatises and for many forms of secular literature.
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Type
Journal Article
Date
2004
Journal
Journal of Economic Perspectives

Are We Consuming Too Much?

Author
Heal, Geoffrey, Kenneth Arrow, Partha Dasgupta, Lawrence Goulder, Gretchen Daily, Paul Ehrlich, Simon Levin, Karl-Goran Maler, Stephen Schneider, David Starrett, and Brian Walker

This paper articulates and applies frameworks for examining whether consumption is excessive. We consider two criteria for the possible excessiveness (or insufficiency) of current consumption. One is an intertemporal utility-maximization criterion: actual current consumption is deemed excessive if it is higher than the level of current consumption on the consumption path that maximizes the present discounted value of utility. The other is a sustainability criterion, which requires that current consumption be consistent with non-declining living standards over time.

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Type
Journal Article
Date
2004
Journal
Journal of Political Economy

Asset prices and trading volume under fixed transactions costs

Author
Lo, Andrew, Harry Mamaysky, and Jiang Wang

We propose a dynamic equilibrium model of asset prices and trading volume when agents face fixed transactions costs. We show that even small fixed costs can give rise to large "no-trade" regions for each agent's optimal trading policy. The inability to trade more frequently reduces the agents' asset demand and in equilibrium gives rise to a significant illiquidity discount in asset prices.

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Type
Journal Article
Date
2004
Journal
MIT Sloan Management Review

Avoiding Repetitive Change Syndrome

Author
Abrahamson, Eric

Most management advice today — whether it's from books or articles, prescribed in courses or by consultants — says that change is good and more change is better. Advice on how to change varies quite a bit, but it has three features in common: "Creative destruction" is its motto. "Change or perish" is its justification. And "No pain, no change" is its rationale for overcoming a purportedly innate human resistance to change. The overarching goal is to invent a spanking new future ahead of one's competitors.

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Type
Journal Article
Date
2004
Journal
Polish Psychological Bulletin

Beyond a Trait View of Risk-Taking: A Domain-Specific Scale Measuring Risk Perceptions, Expected Benefits, and Perceived-Risk Attitude in German-Speaking Populations

Author
Johnson, Joseph, A. Wilke, and Elke Weber
A German-language scale assessing tendencies to engage in risky behaviors, as well as perceptions of risks and expected benefits from such behaviors, is derived from an English version and vlidated on 532 German participants. The scale contains 40 items in six distinct domains of risk taking: ethical, recreational, health, social, investing, and gambling. Following risk return model of risk taking, perceived-risk attitude is inferred by regressing risk-taking on perceived risk and expected benefits.
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Type
Journal Article
Date
2004
Journal
Oxford Review of Economic Policy

Capital Market Liberalization, Globalization, and the IMF

Author
Stiglitz, Joseph

One of the most controversial aspects of globalization is capital-market liberalization - not so much the liberalization of rules governing foreign direct inveestment, but those affecting short-term capital flows, speculative hot capital that can come into and out of the country. In the 1980s and 1990s, the IMF and the U.S.

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Type
Journal Article
Date
2004
Journal
Social Cognition

Categorization Under Uncertainty: Resolving Vagueness and Ambiguity with Eager Versus Vigilant Strategies

Author
Higgins, E. Tory
Attempts to categorize others' actions often involve uncertainty. In this article, two variables are identified that could influence this categorization under uncertainty. The first variable is whether the type of uncertainty created by a particular behavior arises from generally weak evidence (i.e., vagueness) versus generally strong, but conflicting evidence (i.e., ambiguity). The second variable is whether people have general preferences for the use of gain-focused (i.e., eager) versus loss-focused (i.e., vigilant) strategies of resolving such uncertainty.
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Type
Journal Article
Date
2004
Journal
Journal of Cognitive Neuroscience

Categorizing and individuating others: The neural substrates of person perception

Author
Mason, Malia and C. Neil Macrae
People are remarkably adroit at understanding other social agents. Quite how these information-processing abilities are realized, however, remains open to debate and empirical scrutiny. In particular, little is known about basic aspects of person perception, such as the operations that support people’s ability to categorize (i.e., assign persons to groups) and individuate (i.e., discriminate among group members) others.
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Type
Journal Article
Date
2004
Journal
Review of Economic Studies

Collusion and Price Rigidity

Author
Athey, Susan and Chris Sanchirico
We consider an infinitely repeated Bertrand game, in which prices are publicly observed and each firm receives a privately observed, i.i.d. cost shock in each period. We focus on symmetric perfect public equilibria, wherein any "punishment" are borne equally by all firms.
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Type
Journal Article
Date
2004
Journal
Review of Financial Studies

Conditioning Information and Variance Bounds on Pricing Kernels

Author
Bekaert, Geert and Jun Liu

Gallant, Hansen, and Tauchen (1990)Go show how to use conditioning information optimally to construct a sharper unconditional variance bound (the GHT bound) on pricing kernels. The literature predominantly resorts to a simple but suboptimal procedure that scales returns with predictive instruments and computes standard bounds using the original and scaled returns. This article provides a formal bridge between the two approaches. We propose an optimally scaled bound that coincides with the GHT bound when the first and second conditional moments are known.

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Type
Journal Article
Date
2004
Journal
Operations Research

Contact Centers with a Call-Back Option and Real-Time Delay Information

Author
Armony, Mor and Costis Maglaras

Motivated by practices in customer contact centers, we consider a system that offers two modes of service: real-time and postponed with a delay guarantee. Customers are informed of anticipated delays and select their preferred option of service. The resulting system is a multiclass, multiserver queueing system with state-dependent arrival rates.

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Type
Journal Article
Date
2004
Journal
Mathematics of Operations Research

Diffusion Approximations for a Markovian Multi-Class Service System with 'Guaranteed' and 'Best-Effort' Service Levels

Author
Maglaras, Costis and Assaf Zeevi

This paper considers a Markovian model of a service system motivated by communication and information services. The system has finite processing capacity and offers multiple grades of service. The highest priority users receive a "guaranteed" processing rate, while lower priority users share residual capacity according to their priority level and therefore may experience service degradation; hence the term "best effort." This paper focuses on performance analysis for this class of systems.

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Type
Journal Article
Date
2004
Journal
Economia

Distributional Effects of Crises: The Financial Channel

Author
Schmukler, Sergio
Who pays for financial crises? What are the mechanisms for spreading the cost across different social groups? The literature is only beginning to provide answers to these crucial questions. Several papers measure the depth and duration of crises, defined as the cumulative output loss and recovery time, and conclude that these crises have been very costly for developed and emerging economies. However, in this paper we argue that the recent literature overlooks an important channel: the financial channel.
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Type
Journal Article
Date
2004
Journal
Journal of Experimental Social Psychology

Diverse groups and information sharing: The effects of congruent ties

Author
Mannix, Elizabeth, M. Neale, and D.H. Gruenfeld
The impact of congruence between social and knowledge ties on performance in diverse groups was examined. Congruence occurs when group members who are socially tied share the same information and a stranger has any unique information. Incongruence occurs when group members who are socially tied possess different information, and one of them shares information with a stranger. In Experiment 1, three-person groups with congruent social and knowledge ties utilized information more effectively, reported more effective group processes, and outperformed groups with incongruent ties.
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Type
Journal Article
Date
2004
Journal
Journal of Product and Brand Management

Do High Prices Signal High Quality? A Theoretical Model and Empirical Results

Author
Lehmann, Donald, Jukti Kalita, and Sharan Jagpal

This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete information about both product qualities and prices. Specifically, manufacturers can use high prices to signal high quality to uninformed consumers. Furthermore, prices of any given brand can vary geographically across retail outlets. We show that previous models are special cases of our model. Specifically, the hedonic regression model assumes that consumers have full information about all product qualities and prices.

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Type
Journal Article
Date
2004
Journal
Operations Research

Dynamic scheduling of a multiclass queue in the Halfin-Whitt heavy traffic regime

Author
Harrison, J. Richard and Assaf Zeevi

We consider a Markovian model of a multiclass queueing system in which a single large pool of servers attends to the various customer classes. Customers waiting to be served may abandon the queue, and there is a cost penalty associated with such abandonments. Service rates, abandonment rates, and abandonment penalties are generally different for the different classes. The problem studied is that of dynamically scheduling the various classes.

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Type
Journal Article
Date
2004
Journal
Daedalus

Evaluating Economic Change

Author
Stiglitz, Joseph

In recent years there have been enormous changes in our technology, our economy, and our society. But has there been progress? From most economists the first reaction to this question is: Of course there must have been progress! After all, the growth of new technologies expands opportunity sets, what we can do, the amount of output per unit input. We can choose either to have more output, more goods and services, or to work less. However we make the choice, surely we are better off. But what, then, about the sweeping changes we associate with the phenomenon of globalization?

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Type
Journal Article
Date
2004
Journal
Organizational Behavior and Human Decision Processes

Face threat sensitivity in negotiation: Roadblock to agreement and joint gain

Author
White, J., R. Tynan, Adam Galinsky, and Leigh Thompson

Negotiation scholars and practitioners have long noted the impact of face, or social image, concerns on negotiation outcomes. When face is threatened, negotiators are less likely to reach agreement and to create joint gain. In this paper, we explore individual differences in face threat sensitivity (FTS), and how a negotiator's role moderates the relationship of his or her FTS to negotiation outcomes. Study 1 describes a measure of FTS. Study 2 finds that buyers and sellers are less likely to reach an agreement that is in both parties' interests when the seller has high FTS.

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Type
Journal Article
Date
2004
Journal
Marketing Science

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success

Author
Garber, Tal, Jacob Goldenberg, Barak Libai, and Eitan Muller

Research on new product launches has focused on improving the initial go/no-go decision to reduce the probability of post-launch failure. However, early-period assessments are hampered by a lack of data to enable further prediction—the few periods of aggregate sales data available to marketers are not enough on which to base reliable predictions.

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Type
Journal Article
Date
2004
Journal
Financial Analysts Journal

How Do Regimes Affect Asset Allocation?

Author
Bekaert, Geert

Everyone who has studied international equity returns has noticed the episodes of high volatility and unusually high correlations coinciding with a bear market. We develop quantitative models of asset returns that match these patterns in the data and use them in two quantitative asset allocation analyses. First, we show that the presence of regimes with different correlations and expected returns is difficult to exploit with within a global asset allocation framework focussed on equities. The benefits of international diversification dominate the costs of ignoring the regimes.

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Type
Journal Article
Date
2004
Journal
Journal of Finance

How to Discount Cash Flows with Time-Varying Expected Returns

Author
Liu, Jun
While many studies document that the market risk premium is predictable and that betas are not constant, the dividend discount model ignores time-varying risk premiums and betas. We develop a model to consistently value cashflows with changing risk-free rates, predictable risk premiums, and conditional betas in the context of a conditional CAPM. Practical valuation is accomplished with an analytic term structure of discount rates, with different discount rates applied to expected cashflows at different horizons.
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Type
Journal Article
Date
2004
Journal
Industrial and Labor Relations Review

Human Resource Management and Organizational Performance: Evidence from Retail Banking

Author
Bartel, Ann

Studies of the relationship between human resource management and establishment performance have heretofore focused on the manufacturing sector. Using a unique longitudinal dataset collected through site visits to branch operations of a large bank, the author extends that research to the service sector. Because branch managers had considerable discretion in managing their operations and employees, the HRM environment could vary greatly across branches and over time. Site visits provided specific examples of managerial practices that affected branch performance.

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Type
Journal Article
Date
2004
Journal
Accounting and Business Research

Implied Cost of Equity Capital in Earnings-Based Valuation: International Evidence

Author
Chen, Feng and Yong K. Yoo
Assuming the clean surplus relation, the Edwards-Bell-Ohlson residual income valuation (RIV) model expresses market value of equity as the sum of the book value of equity and the expected discounted future residual incomes. Without assuming the clean surplus relation, Ohlson and Juettner-Nauroth (2000) articulate the role of forward earnings per share in valuation. We compare the implied costs of equity capital from these two approaches to earnings-based valuation within seven developed countries.
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Type
Journal Article
Date
2004
Journal
Poetics

Incumbents, innovation, and competence: The emergence of recorded jazz, 1920 to 1929

Author
Phillips, Damon and David Owens
We examine recorded jazz as a musical innovation of the early twentieth century. Consistent with much research on radical innovations, the dominant incumbent record companies exhibited hesitance and limited competence in offering jazz in its radical form. In contrast to much research, these same incumbent firms were first movers in recording an "illegitimate," (but profitable) form of jazz.
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Type
Journal Article
Date
2004
Journal
American Economist

Information and the Change in the Paradigm in Economics

Author
Stiglitz, Joseph

The research for which George Akerlof, Mike Spence, and I are being recognized is part of a larger research program which, today, embraces hundreds, perhaps thousands, of researchers around the world. In this lecture, I want to set the particular work which was sited within this broader agenda, and that agenda within the broader perspective of the history of economic thought. I hope to show that Information Economics represents a fundamental change in the prevailing paradigm within economices.

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Type
Journal Article
Date
2004
Journal
Information Society

International Differences in Information Privacy Concerns: A Global Survey of Consumers

Author
Bellman, Steve, Eric Johnson, Stephen Kobrin, and Gerald Lohse
We examine three possible explanations for differences in Internet privacy concerns revealed by national regulation: (1) These differences reflect and are related to differences in cultural values described by other research; (2) these differences reflect differences in Internet experience; or (3) they reflect differences in the desires of political institutions without reflecting underlying differences in privacy preferences.
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Type
Journal Article
Date
2004
Journal
European Accounting Review

Intertemporal Aggregation and Incentives

Author
Arya, A., Jonathan Glover, and P. Liang

Intertemporal aggregation results in a summarization of information and a natural delay in the release of information. We study a principal-agent model and show that intertemporal aggregation can be an optimal feature of a performance evaluation system. We then highlight subtleties associated with valuing additional information as the level of aggregation of existing information is varied.

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Type
Journal Article
Date
2004
Journal
Velocity

Is Your Business Strategy Shaping Your Strategic Account Program?

Author
Mathias, Peter and Noel Capon

Many Strategic Account Programs are disconnected from the firm's strategic objectives and market place realities. If the Strategic Account Program is not central to your company's strategy formulation and implementation processes, it will have difficulty securing active senior management sponsorship and support. The Strategic Account Program then degenerates into a sales program and salespeople have difficulty getting alignment and commitment from other company functions.

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Type
Journal Article
Date
2004
Journal
Memory

Look into my eyes: Gaze direction and person memory

Author
Mason, Malia, Bruce Hood, and C. Neil Macrae
The current research considered the effects of gaze direction on a fundamental aspect of social cogition: person memory. It was anticipated that a person's direction of gaze (i.e., direct or averted) would impact his or her subsequent memorability, such that recognition would be enhanced for targets previously displaying direct gaze. In Experiment 1, participants were presented with faces displaying either direct or averted gaze in a person-classification (i.e., conceptual) task. Then, in a surprise memory test, they were required to report whether a presented face had been seen before.
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Type
Journal Article
Date
2004
Journal
Organizational Behavior and Human Decision Processes

Managers' Theories of Subordinates: A Cross-Cultural Examination of Manager Perceptions of Motivation and Appraisal of Performance

Author
DeVoe, Sanford and Sheena Iyengar

The present study sought to examine the relationship between managers' perceptions of employee motivation and performance appraisal by surveying managers and employees in three distinct cultural regions (North America, Asia, and Latin America) within a single global organization. Although the patterns of employee self-perceptions did not vary across the six countries sampled, three distinct cultural patterns emerged in the theories managers held about their subordinates.

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Type
Journal Article
Date
2004
Journal
Journal of Computer-Aided Molecular Design

Mapping protein pockets through their potential small-molecule binding volumes: QSCD applied to biological protein structures

Author
Mason, Keith, Nehal Patel, Aric Ledel, Ciamac Moallemi, and Edward Wintner

Previously we demonstrated a method, Quantized Surface Complementarity Diversity (QSCD), of defining molecular diversity by measuring shape and functional complementarity of molecules to a basis set of theoretical target surfaces [Wintner E.A. and Moallemi C.C., J. Med. Chem., 43 (2000) 1993]. In this paper we demonstrate a method of mapping actual protein pockets to the same basis set of theoretical target surfaces, thereby allowing categorization of protein pockets by their properties of shape and functionality.

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Type
Journal Article
Date
2004
Journal
Journal of Nonverbal Behavior

Mind-Reading and Metacognition: Narcissism, Not Actual Competence, Predicts Self-Estimated Ability

Author
Ames, Daniel

In this paper, we examine the relationship between people's actual interpersonal sensitivity (such as their ability to identify deception and to infer intentions and emotions) and their perceptions of their own sensitivity. Like prior scholars, we find the connection is weak or non-existent and that most people overestimate their social judgment and mind-reading skills. Unlike previous work, however, we show new evidence about who misunderstands their sensitivity and why.

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Type
Journal Article
Date
2004
Journal
Marketing Letters

Modeling Marketing Dynamics by Time Series Econometrics

Author
Koen, Pauwels, Imran Currim, Marnik Dekimpe, Eric Ghysels, Dominique Hanssens, and Prasad Naik
This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional modeling and estimation approaches by incorporating dynamic processes to answer new important research questions. The authors discuss the challenges facing time-series modelers in marketing, provide an overview of recent methodological developments and several applications, and highlight fruitful areas for future research.
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Type
Journal Article
Date
2004
Journal
Information Economics and Policy

Network Competition with Heterogeneous Customers and Calling Patterns

Author
Dessein, Wouter

The telecommunications industry is a fragmented market, characterized by a tremendous amount of customer heterogeneity. This paper shows how such customer heterogeneity dramatically affects nonlinear pricing strategies: (i) First, if there are unbalanced calling patterns between different customer types, networks make larger profits on the least attractive customers. In addition, the nature of the calling pattern substantially affects how networks discriminate implicitly between different customer types.

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Type
Journal Article
Date
2004
Journal
Research Technology Management

Nine New Roles for Technology Managers

Author
MacMillan, Ian
Success in technology development depends increasingly on speed to profitable commercialization. This calls for a new type of technology development management. As projects move from opportunity creation through market entry through commercial takeoff the technology manager needs to perform nine integrative roles at three distinct levels: the venture level, where the business-building is taking place; the championing level, where resources are secured in the internal competition for staff and funds; and the heat-shielding level, where the issues of project legitimacy are resolved.
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Type
Journal Article
Date
2004
Journal
Annals of Applied Probability

Number of Paths Versus Number of Basis Functions in American Option Pricing

Author
Glasserman, Paul and Bin Yu

An American option grants the holder the right to select the time at which to exercise the option, so pricing an American option entails solving an optimal stopping problem. Difficulties in applying standard numerical methods to complex pricing problems have motivated the development of techniques that combine Monte Carlo simulation with dynamic programming. One class of methods approximates the option value at each time using a linear combination of basis functions, and combines Monte Carlo with backward induction to estimate optimal coefficients in each approximation.

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Type
Journal Article
Date
2004
Journal
Operations Research

On Customer Contact Centers with a Call-Back Option: Customer Decisions, Routing Rules and System Design

Author
Armony, Mor and Costis Maglaras

Organizations worldwide use contact centers as an important channel of communication and transaction with their customers. This paper describes a contact center with two channels, one for real-time telephone service, and another for a postponed call-back service offered with a guarantee on the maximum delay until a reply is received. Customers are sensitive to both real-time and call-back delay and their behavior is captured through a probabilistic choice model. The dynamics of the system are modeled as an M/M/N multiclass system.

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Type
Journal Article
Date
2004
Journal
Operations Research

Optimal Auctioning and Ordering in an Infinite Horizon Inventory-Pricing System

Author
van Ryzin, Garrett and Gustavo Vulcano

We consider a joint inventory-pricing problem in which buyers act strategically and bid for units of a firm's product over an infinite horizon. The number of bidders in each period as well as the individual bidders' valuations are random but stationary over time. There is a holding cost for inventory and a unit cost for ordering more stock from an outside supplier. Backordering is not allowed. The firm must decide how to conduct its auctions and how to replenish its stock over time to maximize its profits.

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Type
Journal Article
Date
2004
Journal
Journal of Applied Probability

Optimal couplings are totally positive and more

Author
Glasserman, Paul and David Yao

An optimal coupling is a bivariate distribution with specified marginals achieving maximal correlation. We show that optimal couplings are totally positive and, in fact, satisfy a strictly stronger condition we call the nonintersection property. For discrete distributions we illustrate the equivalence between optimal coupling and a certain transportation problem. Specifically, the optimal solutions of greedily-solvable transportation problems are totally positive, and even nonintersecting, through a rearrangement of matrix entries that results in a Monge sequence.

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Type
Journal Article
Date
2004
Journal
Management Science

Option Pricing: Valuation Models and Applications

Author
Broadie, Mark and Jerome Detemple

This paper surveys the literature on option pricing, from its origins to the present. An extensive review of valuation methods for European- and American-style claims is provided. Applications to complex securities and numerical methods are surveyed. Emphasis is placed on recent trends and developments in methodology and modeling.

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Type
Journal Article
Date
2004
Journal
Operations Research

Order volatility and supply chain costs

Author
Chen, Fangruo and Rungson Samroengraja
The bullwhip effect (amplification of order variance from a downstream stage in a supply chain to an upstream stage) is widely observed in practice, and is generally considered a major cause of supply chain inefficiencies. But are supply chains always better off with strategies that are designed to dampen the bullwhip effect? This paper considers a model where a single product is sold through multiple retail outlets. The retailers replenish their inventories from a factory, which in turn replenishes its own finished-goods inventory through production.
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Type
Journal Article
Date
2004
Journal
Operations Research

Overbooking with substitutable inventory classes

Author
Karaesman, I. and Garrett van Ryzin

This paper considers an overbooking problem with multiple reservation and inventory classes, in which the multiple inventory classes may be used as substitutes to satisfy the demand of a given reservation class (perhaps at a cost). The problem is to jointly determine overbooking levels for the reservation classes, taking into account the substitution options. Such problems arise in a variety of revenue management contexts, including multicabin aircraft, back-to-back scheduled flights on the same leg, hotels with multiple room types, and mixed-vehicle car rental fleets.

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Type
Journal Article
Date
2004
Journal
Finance Research Letters

Positive hurdle rates without asymmetric information

Author
Chen, Qi and Wei Jiang

We present a simple model where a firm will commit to a strictly positive hurdle rate on investment proposals by managers even though the two parties are symmetrically informed about the investments' profitability. Facing a positive hurdle rate, a manager who derives partial benefits from the investment profits will have more incentive to collect information about the projects. The optimal hurdle rate trades off the benefit of more information with the cost of foregoing ex post positive Net Present Value (NPV) projects.

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Type
Journal Article
Date
2004
Journal
Journal of Monetary Economics

Precautionary Saving and Partially Observed Income

Author
Wang, Neng

I propose an intertemporal precautionary saving model in which the agent's labor income is subject to (possibly correlated) shocks with different degrees of persistence and volatility. However, he only observes his total income, not individual components. I show that partial observability of individual components of income gives rise to additional precautionary saving due to estimation risk, the error associated with estimating individual components of income. This additional precautionary saving is higher, when estimation risk is greater.

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Type
Journal Article
Date
2004
Journal
International Journal of Research in Marketing

Pricing Practices and Firms' Market Power in International Cellular Markets

Author
Nunn, Dana and Miklos Sarvary

Previous studies on international marketing have typically asked the question: "how is the demand characterized across countries?" Such analysis is then used to provide guidelines for firms to enter new markets and/or to allocate marketing resources across countries.

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Type
Journal Article
Date
2004
Journal
Journal of Economic Behavior & Organization

Pro-social behavior in a natural setting

Author
Frey, Bruno and Stephan Meier
Empirical evidence is provided for the importance of pro-social behavior of individuals in an anonymous, n-person public good setting. A unique panel data set of 136,000 observations is matched with an extensive survey. Even under anonymous conditions, a large number of individuals are prepared to donate quite a significant sum of money. Cooperation conditional on giving by specific other persons is present, but the causal relationship is ambiguous. The manner in which one is asked to donate is crucial. Identification with the organization, and with specific groups, is also important.
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Type
Journal Article
Date
2004
Journal
Negotiation

Putting on the pressure: How to make threats in negotiations

Author
Galinsky, Adam and K. Liljenquist

This article focuses on the role of threats in negotiations. Broadly speaking, a threat is a proposition that issues demands and warns of the costs of noncompliance. Even if neither party resorts to them, potential threats shadow most negotiations. Researchers have found that people actually evaluate their counterparts more favorably when they combine promises with threats rather than extend promises alone. Whereas promises encourage exploitation, the threat of punishment motivates cooperation.

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Type
Journal Article
Date
2004
Journal
Marketing Science

Reactions to Recommendations: When Unsolicited Advice Yields Contrary Responses

Author
Fitzsimons, Gavan and Donald Lehmann

Recommendations often play a positive role in the decision process by reducing the difficulty associated with choosing between options. However, in certain circumstances recommendations play a less positive and more undesirable role from the perspectives of both the recommending agent or agency and the person receiving the recommendation. Across a series of four studies, we explore consumer response when recommendations by experts and intelligent agents contradict the consumer's initial impressions of choice options.

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Type
Journal Article
Date
2004
Journal
Academy of Management Review

Real Options as Engines of Choice and Heterogeneity

Author
Ferrier, Walter and Aubrey Mendelow
Four different concepts of real options are prevalent in the literature: 1) option value as a component of the total value of the firm; 2) a specific investment with option-like properties; 3) choices that might pertain to one or more of such proposals; and 4) the use of options reasoning as a heuristic for strategy. A point in common across definitions is that option value derives from two properties of an investment: future choices and the potential for proprietary access to the outcome for the investing firm.
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Type
Journal Article
Date
2004
Journal
Strategic Management Journal

Real Options Reasoning and a New Look at the R&D Investment Strategies of Pharmaceutical Firms

Real options reasoning (ROR) is a conceptual approach to strategic investment that takes into account the value of preserving the right to make future choices under uncertain conditions. In this study, we explore firms' motivations to invest in a new option. We find, based on an analysis of a large sample of patents by firms active in the pharmaceutical industry, that their investments in R&D are consistent with the logic of ROR.
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