Leading Indicators of the Future: COVID-19 Edition
Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.
Everyday Heroes: Pride, Humility, and Management
The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.
Pauline Brown on “The Other AI” That Will Transform Business
Pauline Brown on “The Other AI” That Will Transform Business
Julie DeTraglia: On the Front Lines of the Streaming Wars
For Julie DeTraglia (VP, Head of Research and Insights, Hulu; BRITE ’20 Speaker), the most competitive year yet in the streaming wars presents an opportunity.
Coke vs Pepsi: The Battle to Avoid Fizzing Out
Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
Could Blockchain Technology Combat Ad Fraud?
Babs Rangaiah (Executive Partner, IBM iX; BRITE '18 speaker) is leading IBM’s efforts with Unilever to create a blockchain for media buying. The implications across the digital advertising supply chain could be monumental.
The Biggest Threat to Brand Reputation?
The Center on Global Brand Leadership caught up with BRITE ’18 speaker Allison Cerra, Chief Marketing Officer at McAfee, to discuss McAfee’s bold rebranding move, the single biggest threat to a brand’s reputation, women’s leadership in tech, and more.
Peter Weingard (NY Public Radio) at the Forefront of Media Innovation
Peter Weingard (CMO, NY Public Radio) talks to the Brand Center about best practices for being agile, the state of the media industry, and upcoming innovations in technology and society.
Taking Health Monitoring Wearables up the Next Step
Kenzen Founder and BRITE '17 speaker Sonia Sousa is determined to find out what makes the human body tick.