Brand Talk Articles

“I’m a confused Mexican Jew.” So says Daniel Lubetzky, Founder and CEO of KIND Snack, in his very personal interview with Columbia faculty member David Rogers at BRITE ’16. Their discussion touched on the many ideas behind KIND Snacks, from the beginnings of the company, to the strategic thinking that forces Lubetzky to stay away from false compromises, to his thoughts on brands and purpose.

For more than a decade, IBM has built upon research to produce its C-suite Studies series, one of the largest collections of C-level executive insights. Its latest research Stepping Up to the Challenge: cmo Insights from the Global C-Suite Study focuses on how cmos “are helping their enterprises become more ‘customer-activated.’”

Much has changed in the world of advertising from the picture painted by Mad Men. Shelly Lazarus ’70, Chairman Emeritus, Ogilvy & Mather, was one of the women helping pioneer these changes.

In June of 2015, at the Electronic Entertainment Expo in Los Angeles, Microsoft presented a demo (below) of what it is like to play Minecraft using HoloLens. The audience was amazed as the digitized world came off the screen and became an overlay on the real world.

Part Two of the Streaming Music Series (for Part 1 click here): Will the music streaming subscription model last and is there money in it?

How music streaming services such as Rhapsody, iTunes, and Spotify have changed the way music is consumed.

At the BRITE '15 conference, Sree Sreenivasan, former Columbia Chief Digital Officer and now the first Chief Digital Officer of the Metropolitan Museum of Art shares what it’s like to run a 70-person digital agency inside a 145-year-old global institution.

CVS chooses to stick to its mission of providing health care services and promoting health by removing cigarettes from its shelves.

An overview of Olivier Toubia and Lan Luo's Fostering Consumer Performance in Idea Generation and their exploration of consumer ideation.