Chazen Global Insights, Marketing
The Buzz of Anticipation
How creating buzz around a product makes companies more successful.
Leadership, Marketing
Press Release
Antisocial Personality Traits Predict Utilitarian Responses to Moral Dilemmas
Study questions the widely–used methods by which lay moral judgments are evaluated; results found individuals who are least prone to moral errors also possess a set of prototypically immoral psychological characteristics
Healthcare, Marketing, Strategy
Press Release
Research Identifies Marketing Mix Strategy for Pharmaceutical Firms and the Short and Long–term Impact of Marketing Initiatives
Model depicts that detailing, relationships between sales representatives and medical doctors, is an extremely effective long–term marketing tool, while sampling has a stronger, short–term effect
Marketing, Strategy
Press Release
How Consumers Discriminate
Study examines how the quality of a good and the assortment of choices available influences consumers
Chazen Global Insights, Marketing
Avoid These 7 Social Media Fiascos
Learn how to use social media to your benefit.
Marketing, Organizations, Strategy
Press Release
The Role of Relaxation in Consumer Behavior
Report explains how relaxation increases monetary valuations of products and services
Marketing, Strategy
Press Release
Study Reveals How Decision-Makers Complicate Choice
Research provides empirical evidence of "complicating choice" and the "effort compatibility principle" when making complex decisions
Chazen Global Insights, Marketing
Complicating Choice
When it comes to life's biggest decisions, we make our choices harder than they may really be.
Leadership, Marketing
School News
School Launches Gear Store
The Columbia Business School community can now purchase School-branded merchandise through a newly launched website, Columbia Business School Gear.
Marketing
Heilbrunn News