Marketing

In several experiments, Leonard Lee, associate professor of marketing at Columbia Business School, showed that in–system individuals demonstrate increased action initiation, persistence in completing tasks, and overall optimism.

How branding and marketing are not so different.

Oded Netzer, the Philip H. Geier Jr. Associate Professor in the Marketing Division, has received the 2012 George S. Eccles Research Fund award.

A look into the relationship between the marketing and finance worlds.

Read about the new BRITE-NYAMA Marketing Measurement in Transition Study.

The Society of Consumer Psychology has recognized Professor Eric Johnson with the Distinguished Scientific Achievement Award.

Columbia Business School’s BRITE conference launches the 2012 BRITE–NYAMA Marketing Measurement in Transition Study

BRITE Speaker Bob Garfield's talks about today's "Relationship Era."

Study reveals that individuals who trust their feelings are consistently able to predict future events more accurately than people who do not trust their feelings — a finding called the emotional oracle effect

Study reveals how marketers can target their efforts in networks — online and off — by identifying and predicting how multiple relationships form.