Capital Markets and Investments, Strategy
Heilbrunn News
Student Funds Teach Investment with Hard Cash
Student Funds Teach Investment with Hard Cash
Healthcare, Operations, Strategy
Management Press Release
Father’s Day Data: Columbia Business School Research Demonstrates Popularity of Paid Paternity Leave
New Preliminary Data In New York Shows Widespread Employer Support for Paid Leave Law Research finds that California’s paid family leave produced a 46-percent increase in fathers taking time off to bond with newborn and newly-adopted children.
Operations, Organizations, Strategy
Management Press Release
Employees Receive Feedback Better When It’s Measured Against Their Past Performance Rather Than Their Peers
New research from Columbia Business School finds evaluating employees based on their past performance is better received and seen as more fair.
Leadership, Strategy
Clare Murray ’17: The Growing Field of Impact Investing [Full Episode]
In this edition of Why CBS, Clare Murray ’17 explains the trends driving impact investing, gives an insider’s view of what the sector is all about, and highlights how Columbia Business School deepened her understanding of the field.
Marketing, Strategy
Management Press Release
Study by Columbia Business School Finds Search Tools Like Broad Match Can Hurt Advertisers More Than It Helps
Researcher Kinshuk Jerath argues search engines are the only real winners
NEW YORK – Advertisers spend a lot of money on paid search. By 2019, paid search ad spending will reach nearly $40 billion in the U.S. alone. But, according to research from Columbia Business School’s Kinshuk Jerath, this tactic has many subtleties and doesn’t always result in increased profits for advertisers.
Ethics and Leadership, Operations, Strategy
Leadership and Ethics News
Management Press Release
New Research Finds Deceptive Negotiation Is Driven by Misperceptions of Others’ Ethics
Columbia Business School scholars present a new framework for exploring why people are drawn into deceiving others in negotiation.
Organizations, Strategy
Press Release
IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program
IRI and Columbia University’s Center for Pricing and Revenue Management Announce 2018 Pricing Analytics Program Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth
Leadership, Strategy
Marketing Press Release
Busy People Feel Better About Missing Deadlines Than Less Busy People, According to New Research from Columbia Business School
It may seem counterintuitive, but a study lead by Professor Keith Wilcox at Columbia Business School suggests that, up to a point, being made extra busy can in fact increase your motivation and productivity
Leadership, Social Enterprise, Strategy
Improving Employment Opportunities for Formerly Incarcerated People
The ReEntry Acceleration Program (REAP) at Columbia Business School trains MBA students to deliver business training to incarcerated individuals, develops tools for potential employers, and creates a forum for new relationships to shape a solutions-focused dialog around post-incarceration employment.
Strategy
The Biggest Threat to Brand Reputation?
The Center on Global Brand Leadership caught up with BRITE ’18 speaker Allison Cerra, Chief Marketing Officer at McAfee, to discuss McAfee’s bold rebranding move, the single biggest threat to a brand’s reputation, women’s leadership in tech, and more.