Strategy

In turbulent times, concentrate on what’s important — not what’s new

Columbia Engineering and Columbia Business School have announced a new full-time Master of Science in Business Analytics degree, with a three-semester curriculum designed for those who want to focus on learning the modeling techniques and data science tools that help businesses use data to make better decisions.

“By my actions I'm starting to make a statement about what matters most to me.”

The Science and Applications of Psychological Targeting in Persuasive Communication

New research by Eric Johnson, the Norman Eig Professor of Business at Columbia Business School, shows that how information is presented to people can greatly affect whether they chose immediate gratification and less value, or greater value at a later time. 

An analysis of more than 26,000 songs reveals that hit tunes find a sweet spot between current musical trends and a unique and individual sound.

From $140,000 in debt to $29 million in venture capital backing — Ryan Petersen '08 of Flexport shares his story.

Designer in Residence Adam Royalty shares tips for uncovering your customers’ needs.

In an era of endless disruption, learning is an organization’s only sustainable competitive advantage.