Change Management at Different Managerial Levels
Research-based insights on how leaders can enact change at different managerial levels during difficult economic climates.
Articles
Why 'Downscale' Items Signal High Status
As luxury styles become more accessible, wealthy consumers are drawn to upscale versions of 'low culture' fashion and food.
Why Diversity Is Hard (and Why It's Worth It)
Understanding the benefits of diversity in the workplace.
Beware of Marketers Bearing Plans to Reach “Influencers”
David Rogers shares his take on the idea of influencing customer networks.
The End of Neoliberalism and the Rebirth of History
The End of Neoliberalism and the Rebirth of History
Why Entrepreneurs Should Use 360-Degree Market Research
It is useful for entrepreneurs to conduct both qualitative and quantitative research to better understand customers
R&D Is a Startup Launchpad
Exposure to a firm’s research and development department bodes well for entrepreneurs.