Reimagining the Book of the Month Club for This Century
With more young people reading the old-fashioned way, Jennifer Dwork '14 relies on social media and content engagement to reach Book of the Month customers.
Articles
After the Quake, an Outsized Hit to the Japanese Economy
Complex and lengthening supply chains can transform local shocks into national economic malaise.
When it Comes to Your Brand, You Can’t Fake It
Converse CEO Davide Grasso explains how a century-old sneaker company adapts to changing times while remaining true to its values.
No One Can Tell You How to Change Your Habits
Trying to break a bad habit or build a new one? Ask yourself these questions first.
Inside an Alumna’s Hazelnut Venture in the Himalayan Mountains
With Mountain Hazelnuts, Teresa Law ’81 and her husband support thousands of farmers and look to stem the tide of migration from rural areas in Bhutan.
Lessons from the Anti-Globalists
The protectionism advocated by Trump, Le Pen, and others poses a similar threat to the world economy.
Brands Gain Relevance By Losing Control
In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.
Helping Nonprofits Work Smarter — from the Inside Out
Community Resource Exchange, helmed by Katie Leonberger ’08, provides much-needed management, leadership, and other consulting services to more than 300 social-service nonprofits in New York City.
If you network consistently and systematically, it can take you where you want to go.
If you network consistently and systematically, it can take you where you want to go.
How Can I Master American-Style Networking?
If you network consistently and systematically, it can take you where you want to go.