Lang Letter Archive

Despite price tags reaching $200 million, the Olympic Games remains a rare opportunity for sponsors.

A two-part study that delves into how SAP's leadership worked to reinvigorate and evolve the company.

In the fiercely competitive and fickle beverage and snack business, you need a marketing leader with a deep understanding of the consumer landscape, an eye for innovation and the ability to delight consumers. One might argue that Ann (Anindita) Mukherjee is a “consumer whisperer” of sorts; she gets consumers and seems to be in lockstep with the latest trends in the art and science of marketing.

On the last day of August 2014, NBA player Kevin Durant tweeted, “Excited and humbled to sign back with the swoosh.” This highly anticipated announcement came after months of courtship from both Under Armour and Nike, with each offering escalating bids for the coveted endorsement of the NBA superstar. Under Armour ultimately lost the bid to Nike – but its aggressive tactics left a big impression.

In an election season where the candidates can’t seem to agree on anything, opposition to free trade has become a rare point of commonality. But repealing trade is unlikely to restore the manufacturing jobs that have been lost over the past two decades.

Shelly Lazarus ’70 on the importance of gratitude.

The History and Future of Brand Building

Olympic fencer Keeth Smart ’10 talks about his transition from professional athlete to fitness technology entrepreneur.

Watch a distinguished panel of Columbia Business School alumni speak about the past and future of brand building from the BRITE ’16 conference.