For many companies facing public backlash, a name change provides a simple way out, but for some of the world’s biggest brands, changing names is out of the question. For groups like these, Adam Galinsky argues rather than run away from their public perception, they should embrace it.
Don’t involve the private sector too early, says Rajiv Lall, executive chairman of India’s Infrastructure Development Finance Co. (IDFC).
Chris Borland’s dramatic decision to retire at age 24 can teach us all something about the way we value the present and make hard decisions about the future.
At Mitchells Family of Stores, a three-generation family clothing business, knowing the customer is the modus operandi.
Criticism of the campaign logo dominated social media conversations around Hillary Clinton’s 2016 presidential bid. But logos are just a small part of a brand, and by the time election day rolls around, #logogate is likely to be long forgotten.
Robert F. Smith ’94, founder and CEO of Vista Equity Partners, finds value in the people and places that are most often ignored.
Shang-Jin Wei, a Columbia Business School professor and a preeminent expert on the Chinese economy, outlines three drivers that will propel Asia’s growth.
Your former classmate might be the perfect business partner.
BRITE '15 was packed with diverse content, but one clear theme was the influence that data will have on brand building and business development.