Virtuous Fun
New research helps explain the appeal of unusual — and often unpleasant — experiences.
Articles
Think Disruptively to Transform Your Business
BRITE Speaker Luke Williams discusses the importance of disruptive thinking.
Like Daughter, Like Father
When male CEOs have daughters, relative pay for women at their firms goes up, narrowing the persistent gender wage gap.
CMO Lucio Is Making Things Go at Visa
How BRITE Speaker Antonio Lucio is bringing Visa into the global marketplace.
Building the Emerging Ad Platforms of Google
BRITE Speaker Mike Steib discusses how Google is utilizing digital spaces to advertise.
The Network Is Your Customer Book Launch Event (Jan 26)
David Rogers's book launch as part of the Sobel-BRITE Event Series.
Is Web Video on the Crux of Seriously Challenging Cable?
A look in the latest trends in television technology.
Lessons from the Summer’s Biggest Brand Stories
Tips to learn from some of these big name companies.
Lessons from Old Spice Guy for Big Consumer Brands
What it takes to make a successful brand such as Old Spice.