Our Department

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The Public Relations team of CBS MarComms plays a critical role in shaping the School’s reputation and promoting the cutting-edge work of our community. Our responsibilities include:

Media Relations

Our team is at the forefront of CBS’s media outreach, including:

• Crafting and distributing press releases to promote thought leadership and key announcements.
• Managing media interest from print, radio, and TV outlets, and coordinating interviews and coverage.
• Overseeing media logistics at major CBS events to ensure seamless coverage and representation.

Branded Merchandise

We coordinate CBS-branded merchandise through the Gear Store and biannual Pop-up Shop. Working closely with outside vendors, our team ensures that CBS faculty, staff, students, and alumni have access to high-quality apparel, accessories, and swag that reflect the School's brand.

External Branding

In collaboration with the Design team, we are responsible for maintaining CBS’s external-facing brand. This includes working with Columbia University’s Trademark & Licensing office to approve branded material requests and reviewing logos for student groups, ensuring consistent and professional use of the CBS brand across all materials.

School Rankings Outreach

The Public Relations team works in partnership with the Dean's Office Data Team to manage the rankings process of external outlets. Our team focuses on outreach to applicable students and alumni needed to complete the outside survey process. By effectively communicating with the CBS community, we help ensure a strong, engaged audience for rankings surveys and outreach efforts.

Our team is dedicated to protecting and promoting the CBS brand through a wide range of initiatives, working behind the scenes to support both internal stakeholders and external partners.

In partnership with SKDK, the CBS MarComms Public Relations (PR) team manages media outreach and coordinates interest across print, radio, and TV platforms. Our goal is to amplify the School’s work, faculty research, and events through strategic media engagement.