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Stegra: Green Hydrogen Steel

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Stegra: Green Hydrogen Steel

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Stegra: Green Hydrogen Steel

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Climate and Policy, Data and Business Analytics, Economics and Policy, Media and Technology, Politics, Research Findings, Social Impact, The Workplace

Date: December 31, 2024

Climate and Policy, Data and Business Analytics, Economics and Policy, Media and Technology, Politics, Research Findings, Social Impact, The Workplace

See Our Top 5 Stories of 2024

Discover the articles that captivated readers and highlighted Columbia Business School's impactful thought leadership and groundbreaking insights.

Read more about See Our Top 5 Stories of 2024 about See Our Top 5 Stories of 2024

Climate and Policy, Climate and Solutions, Climate and Sustainability

Date: December 20, 2024

Wopke Hoekstra, the European Union’s Commissioner for Climate Action

Climate and Policy, Climate and Solutions, Climate and Sustainability

Bizcast: EU’s Wopke Hoekstra Calls for Urgent Climate Action

Listen to the European Union’s Commissioner for Climate Action discuss the solutions and challenges on his agenda as he embarks on a new five-year term. 

Read more about Bizcast: EU’s Wopke Hoekstra Calls for Urgent Climate Action about Bizcast: EU’s Wopke Hoekstra Calls for Urgent Climate Action

Economics and Policy

Date: December 18, 2024

Economics and Policy

Interest Rates Under Trump: What His Policies Could Mean for the Fed’s Next Moves

The president-elect’s proposals — and his relationship with Federal Reserve Chair Jerome Powell — will define the country’s economy in 2025 and beyond.

Read more about Interest Rates Under Trump: What His Policies Could Mean for the Fed’s Next Moves about Interest Rates Under Trump: What His Policies Could Mean for the Fed’s Next Moves

Data and Business Analytics, Marketing, Media and Technology

Date: December 17, 2024

Data and Business Analytics, Marketing, Media and Technology

Why Writing a Negative Review Can Help Consumers Feel Better — and Businesses Recover

New CBS research shows that writing an online review covering both the emotional and rational aspects of a bad experience can help consumers feel better — and make them more likely to give the business another try.

Read more about Why Writing a Negative Review Can Help Consumers Feel Better — and Businesses Recover about Why Writing a Negative Review Can Help Consumers Feel Better — and Businesses Recover

Silfen Leadership Series Videos

Type: Columbia Business
Date: December 17, 2024

Silfen Leadership Series Videos

Leading with Purpose and Passion: A Conversation with Zoetis CEO Kristin Peck ’99

The David and Lyn Silfen Leadership Series is a set of distinguished speaking engagements where we invite prominent industry leaders to speak to us on the subject of leadership.

Read more about Leading with Purpose and Passion: A Conversation with Zoetis CEO Kristin Peck ’99 about Leading with Purpose and Passion: A Conversation with Zoetis CEO Kristin Peck ’99

Marketing

Date: December 17, 2024

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Marketing

Press Release

You Had Me at Hello: Making Travel Search Easier

Columbia Business School study’s new approach to understanding customers’ needs and their journey to purchase is ten times more accurate than previous models

Read more about You Had Me at Hello: Making Travel Search Easier about You Had Me at Hello: Making Travel Search Easier

Climate and Solutions, Energy, Energy Solutions, Green Hydrogen

Date: December 16, 2024

Climate and Solutions, Energy, Energy Solutions, Green Hydrogen

Greening Hydrogen: Challenges, Innovations, and Opportunities

Green hydrogen production faces significant challenges due to high costs. Columbia Business School examines the current landscape, highlighting technological innovations and future prospects in this emerging field.Explore the Full "Greening Hydrogen" Deck (PDF)Explore the Full "Greening Hydrogen" Deck (PPT)Average Reading Time: 8 minutes