More Competition, Please
From the Archive, June 2005: You can sometimes improve your product's market share by adding competition. A study of consumer behavior challenges conventional wisdom about product placement.
From the Archive, June 2005: You can sometimes improve your product's market share by adding competition. A study of consumer behavior challenges conventional wisdom about product placement.
Do Chinese avoid conflict? If so, how will this cultural trait affect negotiations with your Chinese joint venture partner? New research sheds light on how culture influences people in business settings.